Brunswick Corporation Introduces ‘Boating Intelligence’ Initiative at 2025 Consumer Electronics Show

The Brunswick Corporation will display its Boating Intelligence initiative alongside its technology portfolio at the 2025 Consumer Electronics Show in Las Vegas. The new initiative incorporates AI capabilities and features into Brunswick products to deliver smarter, safer and more sustainable boating products.

“CES is the largest consumer technology event in the world, providing an ideal platform to showcase the ways in which Brunswick is working to redefine the boating experience and evolve boats from experiential products to smart, trusted partners for both owners and Freedom Boat Club members,” says Dave Foulkes, Brunswick Corporation CEO. “I look forward to sharing the latest evolution of our exciting technologies, products and initiatives at CES 2025.”

A state-of-the-art 200-degree virtual boat helm simulator will introduce Brunwick’s AI-powered co-captain to show attendees, showcasing features like assisted navigation, safety monitoring and autonomous maneuvers. Brunswick announced it will also unveil its first Fliteboard eFoil immersive simulator that allows attendees to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments.

Additionally, the exhibit will include the latest version of Brunswick’s autonomous docking system, as well as a high power electric boat concept and three of its CES Innovation Award winning products, including the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards, and the 1st Mate connected Marine Safety and Security System.

To learn more, visit brunswick.com.