Brunswick releases financial results

Brunswick Corporation (NYSE: BC) today reported full-year and fourth quarter results for 2022: Full year results: Fourth quarter results: “Another strong performance in the fourth quarter capped an outstanding 2022 in which Brunswick delivered record sales, operating margins, and operating earnings, with our boat business’ full-year adjusted operating margin exceeding 10 percent for the first […]

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Five Mercury Marine facilities achieve ‘zero waste to landfill’ designation

Mercury Marine announced the addition of five facilities to its list of zero-waste-to-landfill (ZWTL) operations. Starting in December 2022, sustainability teams at these locations across the U.S. began reporting that their months-long initiatives aimed at reducing, reusing and recycling waste materials have brought their facilities into compliance with widely accepted ZWTL standards.  The newly designated […]

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Marine Marketers Association to host Neptune Awards at MIBS 2023

Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, will host a celebration of its 2022 Neptune Awards during a cocktail reception at this year’s Discover Miami International Boat Show (MIBS). The award program, now in its 15th year, honors creative marketing concepts, campaigns and initiatives from across all sectors […]

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Inside Angle: The Last Bayliner Meme

Boaters like to poke fun at Bayliners, but the company’s founder got the last laugh. Bayliner. Everyone on the docks has heard a Bayliner joke over the years. And in the age of social media the jokes about these entry-level boats from the 1970s, 80s and beyond have morphed into seemingly endless memes mocking the […]

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E1 Electric Racebird

An electrifying chat with Mercury Racing’s Stuart Halley. Born to Fly Mercury’s radical electric outboard will shake up boat racing. We’ve seen a slew of radical electric boating technology over the last few years. From X-Shore’s daycruisers to Evoy-driven Axopars to hyper-efficient hydrofoils from Candela and America’s Cup Emirates Team New Zealand, it’s a fascinating […]

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Navico Fathom e-Power

Fathom serves as an integrated auxiliary power system that includes monitoring and control via a mobile app. Courtesy Navico Special delivery: Sign up for the free Boating email newsletter. Subscribe to Boating magazine for $14 for 1 year and receive 4 bonus digital issues. Fossil-fuel marine generators have long served the AC electrical needs of boaters while away from […]

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New Boat: Veer X13

Brunswick (owner of Sea Ray, Whaler and Mercury) launches entry-level boat brand. Veer X13 “A gear to explore the water on your own terms”—these are the words the builders at Veer Boats use to describe their new 13-foot-rotomolded boat called the X13 (starting at $12,000). When you take into account that the boat has a […]

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Mercury Marine 7.5e electric outboard

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced the Mercury® Avator 7.5e electric outboard at the Consumer Electronics Show® 2023 in Las Vegas. Avator is Mercury’s next step forward in marine innovation and the 7.5e model is the first in a series of electric outboard products to be released in 2023 as […]

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Brunswick To Offer $11,995 Electric Outboard-Powered Boat

Electric-powered boats are nothing new—small, calm lakes and waterways across the country have been dotted with them for decades. Based in Adelanto, Calif., Duffy, for example, has been building electric boats for 53 years. Coming this spring, the all-new Veer X13 with Mercury Marine’s 7.5e electric outboard motor as a power option. But offered at […]

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Mercury releases new Avator 7.5e outboard

Mercury Marine has introduced the Mercury Avator 7.5e electric outboard at the Consumer Electronics Show 2023 in Las Vegas, Nev. Avator is the first in a series of electric outboard products to be released in 2023. Mercury also plans to display concepts for its Avator 20e and 35e outboards, which will be in market later […]

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Brunswick announces brand update

Brunswick Corporation has unveiled a new brand update at the Consumer Electronics Show (CES) in Las Vegas, Nev. Anchored in its new tagline, “Next Never Rests,” the brand refresh aims to reflect a commitment to innovation embodied by integrated product, service and technology strategy. “Brunswick’s success has always been rooted in our deep understanding of […]

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Veer: A New Affordable Boat Brand is Launched

The Veer X13, shown here with an Avator electric outboard. Courtesy Veer What’s bigger than a kayak, smaller than a technical skiff, and fits in the bed of your pick-up truck? Why it’s the new Veer X13, the first model from a new boat brand just revealed by Brunswick Boat Group. The boat debuted today […]

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Brunswick Corporation to Expand For Wayne Facility

PHOTO COURTESY OF BRUNSWICK CORPORATION The Brunswick Corporation announced a new addition to its Fort Wayne, Indiana manufacturing facility. The new 17,000 square-foot building will be constructed next to the existing one, and used to produce fiberglass parts for the Harris and Cypress Cay brands. The expansion comes as the Harris brand has continued to […]

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Brunswick announces Fort Wayne expansion

Brunswick Corporation announced the expansion of its Fort Wayne manufacturing facility with a new 17,000 square feet freestanding building next to its existing facility, where the company will produce fiberglass parts for its Harris and Cypress Cay pontoon brands. The multi-million-dollar investment will reduce lead times, help manage costs and bring nearly 50 new jobs […]

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Brunswick named one of America’s Most Responsible Companies by Newsweek

Brunswick Corporation has been named one of America’s Most Responsible Companies by Newsweek magazine for the third consecutive year.    “We are delighted to see our long-term commitment to sustainability and diversity, equity and inclusion recognized with this prestigious award,” said Dave Foulkes, Brunswick Corporation CEO. “These initiatives are pillars of our strategy and culture at Brunswick.” […]

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Mercury Racing Breaks Ground on Wisconsin Plant Expansion

Mercury Racing, a division of Brunswick Corporation, has broken ground on its new manufacturing operations plant expansion in Fond du Lac, Wisconsin, to help meet global customer demand for the company’s high-performance marine propulsion systems. The two-phase construction project will add 40,000 square feet of manufacturing operations space to the southwest corner of the facility […]

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