2022 Movers & Shakers

By Adam Quandt The 12th Annual Boating Industry Movers & Shakers awards recognize outstanding leaders and trailblazers across the recreational boating industry who continually pursue and embrace the challenge of change. This year’s Mover & Shaker of the Year and finalists continue to drive innovation and navigate challenges and changes across our ever-changing industry through […]

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Gearing up for the 2022 ELEVATE SUMMIT

By Jamie Stafford This November, Orlando will play host to ELEVATE SUMMIT, the premier networking event for the recreational marine industry, hosted by Boating Industry magazine and parent company EPG Brand Acceleration. The conference is hosted over three days, featuring keynote speakers, Q&A panels, and the prestigious Top 100 award celebration.  In anticipation of ELEVATE […]

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Freedom Boat Club continues European expansion

Freedom Boat Club announces U.K. expansion Freedom Boat Club, a division of Brunswick Corporation, announced the opening of its first franchise locations in the United Kingdom. Consistent with Freedom’s growth strategy to scale its European footprint, the two new locations in Windermere and Torquay, provide its global membership base access to some of the top boating […]

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Sea Ray SLX 260

Sea Ray’s SLX 260 is the brand’s first boat to be designed by an all-female team. by Kevin Koenig An exciting development in Knoxville, Tennessee, Sea Ray has launched the SLX 260 (and its sistership the SLX 260 Outboard), designed by women. Photos Courtesy of Sea Ray Sea Ray senior design manager Carrie Fodor and […]

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Brunswick partners with Global Icons

Brunswick Corporation has now partnered with Global Icons, a brand licensing agency. Through this partnership, Global Icons and Brunswick will collaborate to extend the reach of Brunswick’s portfolio of leading brands into additional strategic licensing programs for their current and future consumers. Brunswick’s portfolio of brands includes Boston Whaler, Sea Ray, Lund and Mercury Marine, […]

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The Boss of Brunswick

It’s possible you don’t know all that Brunswick encompasses, but you definitely know their brands like Sea Ray, Boston Whaler, Mercury, Freedom Boat Club, Navico and so many others. Brunswick is the kind of company that doesn’t simply follow trends, they create them. That’s why we were excited to sit down with CEO Dave Foulkes […]

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Profiles in Leadership: Dave Marlow

By Wanda Kenton Smith One of Dave Marlow’s most memorable childhood boating experiences involved a sinking boat and rescue mission.  He and his brother were enjoying a fun sightseeing adventure in Norfolk Harbor with their grandfather aboard his small 14-foot aluminum jon boat with a Mercury 9.8 outboard to view the big ships. On the […]

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Embracing sustainability

Manufacturers By Adam Quandt Sustainability is certainly not a new notion to our world; however, the idea of sustainability and operating business sustainably has gained more and more momentum over the last few years, especially as we look at the recreational boating industry of both today and the future. “Innovation is alive and well in […]

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A new era of power

By Adam Quandt Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much. However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset. With an emphasis on creating more environmentally-friendly products to meet […]

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Brunswick creates Navico Group

Brunswick Corporation (NYSE: BC) has announced the formation of Navico Group, which will replace its current Advanced Systems Group (ASG). Navico Group will continue to be led by Brett Dibkey and represents a complete organizational integration between the legacy ASG business with two key acquisitions that were completed in late 2021 – Navico and RELiON […]

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Brunswick Expands Water Training Program

Brunswick has expanded its immersive on-water training program BoatClass to a new Milwaukee, Wisconsin, location. The program is designed to teach boating safety and assist boaters in gaining confidence on the water. The new location is at 740 North Plankinton Avenue, Milwaukee, Wisconsin. BoatClass.com Source: https://lakelandboating.com/brunswick-expands-water-training-program/

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Brunswick reports ‘exceptional performance’ in Q2

Brunswick Corporation recently reported results for the second quarter of 2022. “For the second quarter, we delivered our first ever quarter with $300 million of adjusted operating earnings, and together with record revenue and EPS, continued our trend of exceptional performance in a challenging macro-economic landscape. We maintained our strong focus on cost control and […]

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The Electric Enigma

The Electric Enigma Examining the pros and cons of clean propulsion More electric boats are launching as battery technology and designs improve. Competition between builders worldwide is pushing innovation because larger electric boats can go faster, farther, and are quieter than ever.  However, as the actual product is introduced, those boats must live up to, […]

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Mercury Marine partners with Alliant Energy to build solar array

Mercury Marine announced a partnership with Alliant Energy to build a 5-megawatt, 32-acre solar array in eastern Fond du Lac County to advance the company’s sustainability initiatives and the region’s growing commitment to renewable energy. The Ledgeview Solar Project, pending review and approval by the Public Service Commission of Wisconsin in the coming months, is the […]

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Mercury Marine introduces new FourStroke outboard platform

Mercury Marine, a division of Brunswick Corporation, has introduced its next generation of 25- and 30-hp FourStroke outboards. These outboards feature a 3-cylinder, 500cc powerhead with electronic fuel injection. For the first time, electric-start models in 25 and 30 hp come standard with Mercury SmartCraft digital technologies, allowing boaters to connect to the most advanced […]

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Brunswick installs new solar array

Brunswick Corporation’s Venture Group (BVG), which comprises the company’s Bayliner, Heyday, Trophy, Quicksilver and Uttern boat brands, has announced the installation of an array of photovoltaic solar panels at its location in Vila Nova de Ceveira, Portugal. The new array, which sits atop a 3,000-square-meter segment of the facility’s roof, comprises 535 panels that will […]

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Bass on The Move

The old saw has it that striped bass arrive when the lilacs bloom. That was mostly directed at Cape Cod. However, since lilacs bloom progressively up the coast, it is likely a good indicator of the arrival of an icon of sport fishing. Lilac time has always been anticipated as a harbinger of Spring and […]

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2022 Women Making Waves

By Boating Industry Staff Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future. Now in its fifth year and becoming a part of Boating […]

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Women at work – and making waves

By David Gee How great is it to celebrate the considerable accomplishments of women in the recreational boating industry in this unique issue?! Of course, Boating Industry, and parent company EPG Brand Acceleration, support and lift up women in the workplace in general, and specifically in the boating industry, the entire year. That happens not […]

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