America’s Boating Club’s Boat Live 365 Promotes Safe Boating

PHOTO COURTESY OF AMERICA’S BOATING CLUB According to U.S. Coast Guard data, 75% of boating deaths occurred on boats where operators had no boating safety instruction. As the nation’s largest and oldest volunteer recreational boating safety nonprofit, America’s Boating Club is continually advancing efforts to further safe boating practices, including through the promotion and enhancement […]

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MarineMax partners with Habitat for Humanity

MarineMax has partnered with Habitat for Humanity of Pinellas and West Pasco for the sixth year to sponsor a home for an underserved family.  Brett McGill, MarineMax CEO and President, commented, “Habitat for Humanity offers life-changing experiences for these families. We are honored to participate in this process and come together as a team to […]

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YESSSS announces joint CEO

YESSSS, a business and marketing consultancy firm in the marine industry, announced the appointment of Chris Baird as joint CEO alongside Nona Pedersen. Baird brings a wealth of experience and expertise to the YESSSS team from his 30 years in the marine industry, which has included expanding marine businesses through four major recessions. He got […]

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Suzuki Marine Officially Opens U.S. Technical Center

Suzuki Marine USA’s new 20-acre waterfront technical center includes a 9,037-square-foot main building, launch ramp and marina. Courtesy Suzuki Marine Suzuki Marine USA has opened a state-of-the-art technical center in Panama City, Florida. The 20-acre waterfront complex sits adjacent to Grand Lagoon and Robinson Bayou, and includes a 9,037-square-foot main building providing office space, conference […]

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Rather Outdoors Adds Two Industry Veterans to The Team

Columbia, SC – Rather Outdoors, the home to some of the most recognizable names in fishing, is pleased to announce that two legendary industry veterans, Mike Rice and Gary Borland, will be joining the leadership team of Quantum Fishing. Mike Rice Senior Vice President of Quantum Rocky Kalsow, President of North America for Rather Outdoors, […]

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Winnebago Industries extends National Park Foundation partnership

Winnebago Industries has announced that the company will extend their partnership with the National Park Foundation (NPF) through 2025. The partnership will support the National Park Foundation’s conservation efforts. For the next three years, the partnership will focus on expanding outdoor exploration programs such as Park Ventures and Junior Ranger Angler in parks across the country. This work will […]

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Mercury partners with JJE to expand electric propulsion

Mercury Marine, a division of Brunswick Corporation (NYSE:BC), has entered into an agreement with JJE, a company focused on electrified propulsion components, assemblies and systems for global automotive applications. The collaboration will enable Mercury to expand its portfolio of electric propulsion solutions. “We are excited to engage with JJE as we co-develop and produce the […]

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Suzuki opens new Technical Center

Suzuki Marine USA, Inc. has announced the completion of its Suzuki Marine Technical Center located at 1 Suzuki Way in Panama City, Fla. The 20-acre waterfront property includes a 9,037-sq. ft. main building with office space, conference rooms, technical/service bays, inside boat storage and other important equipment. Other amenities of the property include additional buildings, […]

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MasterCraft partners with Suntex Marinas

MasterCraft Boat Company has announced a partnership with Suntex Marinas. MasterCraft will provide towboats at five Suntex locations, with plans to expand to 13 total destinations in 2023. “We’re thrilled to partner with Suntex, as our brands share several core values and aim to deliver a product that allows our customers to create a lifetime […]

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ABM Announces New Summer Programming

PHOTO COURTESY OF ABM The Antique Boat Museum’s Education Department in Clayton, New York, is bringing a roster of new and returning programming events for the summer that are perfect for all ages and interests. Kids under 8 can learn the basics of sailing, rowing and paddling in Intro to Small Craft June 26 – […]

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Phenom-enal Start

Phenom-enal Start Can a South Carolina luxury upstart navigate waters teeming with center consoles? If Bryan Greenwood and Jim Isaac were nervous when I nailed the throttle on their $900,000 flagship, the pair of sales managers didn’t show it. Still, I know I was nervous. Standing at the helm of their brand-spanking-new center console, the […]

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Suzuki appoints new president

Suzuki Marine USA, Inc. has announced the appointment of its new President, Nobuo Suyama. Suyama will be based at Suzuki Marine USA’s headquarters in Tampa, Fla. His first position with Suzuki Motor Corporation was as a salesperson in the Overseas Marine and Power Products Department, where he spent 11 years. Since 2014, Suyama had been […]

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RBFF launches inclusive marketing campaign

The Recreational Boating & Fishing Foundation (RBFF) has launched a new marketing campaign as well as new content for industry partners to use on social media channels. The Take Me Fishing “Find Your Best Self on the Water” campaign was launched to create awareness of fishing and boating among diverse new audiences and motivate participation. […]

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America’s Cup

This month, Shirley Robertson visits Swiss America’s Cup powerhouse Alinghi Red Bull Racing at their base in Barcelona as they prepare to Challenge for the 37th America’s Cup. They’re the only team to have ever launched a successful challenge to the America’s Cup at first attempt, and the only European team to have ever won […]

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Northern Edge War Games Underway in Gulf of Alaska

The aircraft carrier USS Theodore Roosevelt transits the Gulf of Alaska after participating in exercise Northern Edge 2019. U.S. Navy file photo by Mass Communication Specialist 3rd Class Erick A. Parsons. Thousands of U.S. military service members, five ships and over 150 aircraft are in Alaska for Northern Edge 2023 (NE23), war games in the […]

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NMMA reports a strong start to ABC 2023

The NMMA American Boating Congress (ABC) kicked off in Washington, D.C. on Monday, May 8, with full programming beginning Tuesday, May 9. The NMMA, together with the American Sportfishing Association, Association of Marina Industries, Massachusetts Marine Trade Association, Michigan Boating Industries Association, Marine Trades Association of New Jersey, National Marine Lenders Association, welcomed over 250 recreational boating […]

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