BoatTEST partners with Elite Direct Finance

BoatTEST announced that it has partnered with Elite Direct Finance to offer financing directly from its web platform. “Elite Direct Finance brings the kind of customer service that our readers are looking for when making a buying decision. While researching on BoatTEST they can see the boat’s price, calculate monthly payments, and immediately fill out […]

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Shifting marketing strategies for the year ahead

By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space were clobbered by unprecedented product demand. While sales and profits spiked, retailers grappled with the challenge of inventory limitations, associated supply chain and manufacturing production slowdowns.    As we venture into 2023, the cycle has […]

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New Boat: Sanlorenzo SP110

The first in a new line from this Italian shipyard, with three engines and an emphasis on performance and efficiency—and spectacular design. Sanlorenzo SP110 The first in a new line from this Italian shipyard, with three engines and an emphasis on performance and efficiency—and spectacular design. Eyebrows went up when Sanlorenzo boss Max Perotti announced […]

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Best Boat-Loan Options

The boat dealer is motivated to find a financing plan that works for you, but its options might be limited. Tim Bower So, you’re going to do it: Take the plunge and buy the new boat of your dreams. You’ve cruised boat shows, visited dealerships and scoured the internet to find the perfect rig for […]

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YANMAR reveals new energy transition

Formalizing the company’s ongoing strategy and planning towards decarbonization and the development of sustainable solutions, YANMAR Marine International (YMI) has revealed an Energy Transition Strategy Statement specific to the marine leisure sector at this year’s boot Düsseldorf. Key areas of commitment include the development, evaluation and commercialization of systems using low-carbon fuels, electrification and hybridization, […]

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MRAA partners with J.D. Power for market insights

The Marine Retailers Association of the Americas (MRAA) has announced a new data-driven partnership with J.D. Power – Specialty Vehicles. This collaboration between J.D. Power and the MRAA will report quarterly market insights and analysis, which may include data such as average retail value by boat type and model year, most researched brands, top researched […]

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WaterIQ and SOLitude Lake Management Announce Ultrasonic Technologies Distribution Partnership

WILSON, Wyo. – January 11, 2023 – WaterIQ Technologies, the leader in next-generation ultrasonic solutions to combat harmful algae and biofilm without the use of chemicals, has announced a partnership with SOLitude Lake Management, a nationwide environmental firm that provides sustainable solutions to improve water quality and preserve water resources. The recognized leaders in the water industry […]

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Ocean Cleanup 2023

The Ocean Cleanup develops and scales technologies to rid the oceans of plastic. Tackling such an ambitious challenge requires acting where we can have the greatest impact on plastic pollution. In the oceans, this means focusing on the largest accumulation of floating plastic anywhere on Earth – the Great Pacific Garbage Patch in the North Pacific Ocean. […]

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Great Lakes Tourism Experience the Focus of New Binational Partnership

By 2024, Windsor, Ontario, and Detroit, Michigan, hope to develop and complete a binational trail destination experience, linking existing trail networks for residents and visitors. Trans Canada Trail (steward of the longest recreational trail network in the world and largest investor in trail infrastructure projects in Canada), the Waterfront Regeneration Trust (WRT) in Ontario, the […]

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St. Croix Announces Show and Staff Coordinator

PARK FALLS, WI (December 21, 2022) – St. Croix Rod, handcrafters of the Best Rods on Earth® for nearly 75 years, is pleased to announce the promotion of Cristian Simpkins to the position of Show and Staff Coordinator. Simpkins previously worked as an Angler Guide in St. Croix’s Guide Center. The key Marketing Team role places […]

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