Mercury’s St. Cloud facility earns zero-waste designation

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today announced that its Plant 7 manufacturing operation in St. Cloud, Florida, has achieved a zero-waste-to-landfill designation. The factory makes electrical and plastic components for the company’s marine engines and related parts, accessories and technologies.  Plant 7 is the fourth Mercury facility to achieve this designation. Its three predecessors are […]

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Mercury announces v10 outborad

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has introduced the industry’s first V10 outboard with the launch of its 5.7L 350 and 400hp Verado outboard engines. The Verado’s are compatible with the latest Mercury SmartCraft technologies and will be offered with an optional dual-mode 48V/12V alternator to pair with Navico Group’s Fathom e-power […]

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Mercury Marine Unveils V10 Outboards

Mercury Marine introduces the industry’s first V10 outboards — the all-new 350 and 400hp Verado engines FOND DU LAC, Wis. (Nov. 15, 2022) — Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced the industry’s first ever V10 outboard with the official launch of its all-new 5.7L 350 and 400hp Verado® outboard engines. […]

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Brunswick makes Forbes’ Best Employer for Veterans list

EPG Media LLC wants you to have a positive experience in connection with our products and services. We want you to know that we respect the privacy and security of our users. Our goal is to provide you with an experience that delivers the information, resources and services that are helpful to you. In order […]

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Sealine S450 used boat report: The sportscruiser that just keeps on giving

Our resident used boat expert Phil Sampson explains how to find a good Sealine S450 on the secondhand market and what features to look out for… In build: 2008-2015 Price range: £350,000-£435,000 The waters of economic fortune have given Sealine a choppy ride over the years. The company’s original parent, Fibrasonic Marine, began boat production […]

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New Ripl Hub from Brunswick Corp Offers Digital Platform for Boaters to Connect Digitally

PHOTO COURTESY OF RIPL Brunswick Corporation announced the recent launch of its new digital platform Ripl Hub that helps Brunswick’s Ripl 4,500-member community and marine enthusiasts connect to leverage boating knowledge and resources. “We are passionate about making real-time connections with our consumers and creating a space for all boaters to participate. It’s been incredibly […]

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Crestliner names new GM

Crestliner Boats, a division of Brunswick Corporation, has named Jason Oakes General Manager of Crestliner Boats. In his role, Oakes will be responsible for leading and expanding the Crestliner brand. A 12-year marine industry veteran, Oakes has an established tenure with Brunswick and previously served as Director of Marketing for Lund Boats, where his responsibilities […]

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Brunswick reports record sales at 2022 FLIBS

Brunswick Corporation announced another record-breaking performance at the 2022 Fort Lauderdale International Boat Show (FLIBS) with record sales and share gains from many of Brunswick’s award-winning brands. Brunswick reported the following notable outcomes from the four-day event: Sea Ray reported a 33% increase in revenue vs. the 2021 show and a 17% increase in overall […]

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Brunswick launches social media for boating

Brunswick Corporation has announced the launch of the Ripl Hub, a new digital platform for Brunswick’s Ripl community to connect with each other directly. Ripl Hub’s capabilities gives its 4,500 members the opportunity to connect, leverage the community’s knowledge about boating, and access to an array of content curated exclusively for the Ripl community. “We are […]

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Brunswick celebrates inaugural ‘All Blue Planet Month’

Brunswick Corporation recently completed its inaugural All Blue Planet Month, an initiative to increase access to water to underserved populations as part of the Company’s overall sustainability strategy. Over several weeks, 16 Freedom Boat Club locations across the United States, the United Kingdom and Spain participated in the initiative. In total, the Clubs partnered with […]

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Heyday Launches All-New H20

Heyday’s new H20 launches with Mercury Marine V-drive power. Courtesy Heyday Special delivery: Sign up for the free Boating email newsletter. Subscribe to Boating magazine for $14 for 1 year and receive 4 bonus digital issues. KNOXVILLE, Tenn. – October 21, 2022 – Building on the success of the multi-award-winning H22, Heyday Wake Boats today announced the launch of […]

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Mercury Marine opens global distribution center

Mercury Marine recently opened its new, purpose-built distribution center to support its parts and accessories business. The new 512,000-square-foot facility is strategically located near Indianapolis, Indiana, a major thoroughfare connecting Mercury’s global customers that will improve delivery and service and will add much needed capacity for scale, stability, and reduced logistics costs.  Mercury’s current distribution […]

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Honda, Mercury Racing aid Hurricane Ian relief efforts

Industry members are banning together to pledge their support to those in the southeast U.S. recently impacted by Hurricane Ian. Last week, NMMA highlighted a variety of hurricane relief resources for marine industry businesses in an industry-wide bulletin. Most recentely, Honda donated $500K in disaster relief funds to the American Red Cross to support food […]

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LOWE BOATS ANNOUNCES 2023 STINGER 8-SERIES BASS BOATS

LEBANON, Mo. – Lowe Boats, a leading manufacturer of high-quality, full-featured aluminum boats, today announced the redesigned fast and stylish 2023 Stinger 8-Series bass boats, perfect for the amateur or professional tournament angler. 2023 Lowe Stinger 8-Series Built on a cross-lock stringer system, the 2023 Stinger 8-Series boasts a strong foundation offering anglers a stable […]

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2022 Movers & Shakers

By Adam Quandt The 12th Annual Boating Industry Movers & Shakers awards recognize outstanding leaders and trailblazers across the recreational boating industry who continually pursue and embrace the challenge of change. This year’s Mover & Shaker of the Year and finalists continue to drive innovation and navigate challenges and changes across our ever-changing industry through […]

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Freedom Boat Club continues European expansion

Freedom Boat Club announces U.K. expansion Freedom Boat Club, a division of Brunswick Corporation, announced the opening of its first franchise locations in the United Kingdom. Consistent with Freedom’s growth strategy to scale its European footprint, the two new locations in Windermere and Torquay, provide its global membership base access to some of the top boating […]

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Embracing sustainability

Manufacturers By Adam Quandt Sustainability is certainly not a new notion to our world; however, the idea of sustainability and operating business sustainably has gained more and more momentum over the last few years, especially as we look at the recreational boating industry of both today and the future. “Innovation is alive and well in […]

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A new era of power

By Adam Quandt Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much. However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset. With an emphasis on creating more environmentally-friendly products to meet […]

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Brunswick creates Navico Group

Brunswick Corporation (NYSE: BC) has announced the formation of Navico Group, which will replace its current Advanced Systems Group (ASG). Navico Group will continue to be led by Brett Dibkey and represents a complete organizational integration between the legacy ASG business with two key acquisitions that were completed in late 2021 – Navico and RELiON […]

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