Mercury Marine has been recognized by the American Foundry Society (AFS) with the 2023 Plant Engineering Award for its implementation of Industry 4.0 data collection technologies and data analytics at its aluminum castings facility at the company’s world headquarters in Fond du Lac, Wisconsin. The AFS Plant Engineering Award recognizes plants’ engineering achievements in planning, […]
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Freedom Boat Club recently announced the planned opening of its newest Club on Australia’s Gold Coast. Freedom’s third franchise territory in Australia and fifth location in the region will be based at Sanctuary Cove Marina providing direct access to the Gold Coast’s famed beaches and inland waterways. Since initially launching its presence in the Asia-Pacific […]
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Mercury Marine promotion offers 5 years of factory backed coverage Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today announced a promotion offering five years of factory-backed coverage with the purchase of a new 2.5-400hp outboard. From May 22, 2023, through July 31, 2023, Mercury is offering the standard 3-year limited warranty plus two […]
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Mercury Marine, a division of Brunswick Corporation (NYSE:BC), has entered into an agreement with JJE, a company focused on electrified propulsion components, assemblies and systems for global automotive applications. The collaboration will enable Mercury to expand its portfolio of electric propulsion solutions. “We are excited to engage with JJE as we co-develop and produce the […]
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Brunswick Corporation has published its 2022 Sustainability Report, highlighting the company’s environmental, social and governance (ESG)-focused efforts to build a more sustainable future. “We are proud of our action-oriented approach to ESG, which is demonstrated through the progress and innovations detailed in this report,” said Dave Foulkes, Brunswick Corporation CEO. “Protecting our environment is a critical element […]
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Freedom Boat Club recently announced its newest Club in Canet-en-Roussillon located along the Mediterranean coast. This new Club provides direct access to pristine waterways and more than five miles of picturesque beaches. With an established presence in the region since 2019, this announcement represents Freedom’s fifth franchise location in France and its 41st international location […]
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PHOTO COURTESY OF BOATCLASS Through a partnership with Freedom Boat Club, the Brunswick Corporation is expanding its BoatClass Program to major markets across the U.S, including Chicago, Illinois, and Milwaukee, Wisconsin. Designed to teach boating safety and assist boaters in gaining confidence, the immersive training program is conducted 100% on-water. “Safety is a top priority […]
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Brunswick Corporation announced the expansion of its BoatClass program, an on-water training program designed to teach boating safety and assist boaters in gaining confidence on the water. New for 2023 and in partnership with Freedom Boat Club, BoatClass will be available in major markets across the U.S. where Freedom has an established presence, including: Anacortes, […]
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Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has been recognized with four International Forum Design (iF) awards for its Avator 7.5e electric outboard motor, its V10 Verado outboard and its V12 Verado outboard. All three outboards were recognized in the Automotive/Vehicles category, and Avator was also honored in the Product Interfaces category for its integrated and remote display. For all three products, […]
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FOND DU LAC, Wis. (April 18, 2023) — Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced the first group of Avator™ 7.5e electric outboards has shipped to global customers, representing a major milestone in Mercury’s electrification strategy. The 7.5e is the first of Mercury’s five Avator electric propulsion systems to be announced this […]
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Brunswick Corporation (NYSE: BC) has announced the 29 recipients of its 2023 awards for exceptional safety performance. These honors recognize employees and facilities that have achieved outstanding safety and wellness performance. “Safety is embedded at the heart of everything we do,” said David Foulkes, Brunswick Corporation CEO. “Maintaining a safety culture across our enterprise empowers […]
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Freedom Boat Club, a Brunswick Corporation (NYSE: BC) business, has announced the planned opening of three new locations in Australia at Bobbin Head, Pittwater, and Lake Macquarie. These new locations will provide access to waterways north of Sydney. Together with the previously announced company-operated location on Sydney Harbour at d’Albora’s the Spit Marina, these three new locations […]
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Bart Shanks from Hub’s Yacht Club and Marina in Minnesota with donated SeaChoice life jackets. PHOTO COURTESY OF SEA TOW FOUNDATION In answer to a call from the Sea Tow Foundation for the marine industry to help supply life jackets for its Life Jacket Loaner program, Brunswick Corporation donated 868 life jackets from its Land […]
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Brunswick Corporation (NYSE: BC) has been named by Newsweek to its 2023 list of America’s Most Trustworthy Companies. Brunswick ranked in the Top 20 companies within the Machines and Industrial Equipment category. The award recognizes companies across three main public pillars of trust – customer trust, investor trust, and employee trust. “We are thrilled that Brunswick […]
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After receiving an overwhelming number of applications for their nationwide Life Jacket Loaner Program, the Sea Tow Foundation called on the boating industry to donate life jackets to help fulfill all of the requests and save boaters’ lives across the country. Brunswick Corporation answered the call and has generously donated 868 life jackets to be […]
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Freedom Boat Club announces U.K. expansion Freedom Boat Club announced its newest Club in Marseille providing direct access to more than 35 miles of coastline, and home to the world’s top-ranked beaches, islands and diving locations. With an established presence in the region since 2019 this announcement marks Freedom’s fourth franchise location in France and […]
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Freedom Boat Club Jacksonville, Jacksonville Beach and St. Augustine took home top honors at the 2023 Freedom Forum, the company’s annual franchise conference. Freedom Boat Club, a division of Brunswick Corporation, handed out awards to franchise owners from across the country during the five-day event which also featured engaging workshops that allowed an exchange of […]
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With more than six decades of manufacturing one of the most globally recognized brand of boats in the marine industry, Sea Ray is celebrating 50 years at its Merritt Island, Fla. facility and honoring the location’s history and achievements. Sea Ray first made its home in Florida when it set up a design and development […]
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Freedom Boat Club announces U.K. expansion Freedom Boat Club announced its newest Club on Loch Lomond, its third UK franchise providing direct access to Scotland’s largest lake famous for its scenery, mountains and large expanses of open water. This announcement marks Freedom’s fifth location in the UK region in two years and 36th international location […]
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The M19 combines a stable ride with a passenger-friendly layout. Courtesy Bayliner We’ve tested a number of Bayliner boats, including several in the Element series. That’s why we were excited to learn of this debut of the new Element M19. At a time when many new boaters are entering the ranks of those who enjoy […]
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