Logbook: Power Play

Testing Evoy’s prototype 300-hp electric outboard hints at how fun an electrified future might be. I’ve caught some flack over the years for our coverage of alternate fuel sources like electric, propane, Liquefied Natural Gas, hydrogen, etc. I received scathing emails from readers saying that Torqeedo outboards would only be used by free-spirit sailors. I […]

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Mercury Marine names new president

Brunswick Corporation today named John Buelow Executive Vice President and President, Mercury Marine. John was previously Vice President, Global Operations, Mercury Marine and succeeds Chris Drees, who has decided to leave Brunswick to pursue opportunities outside the Company and the marine industry. Buelow will report to Brunswick Chief Executive Officer David M. Foulkes, effective immediately.  […]

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E1 Electric Racebird

An electrifying chat with Mercury Racing’s Stuart Halley. Born to Fly Mercury’s radical electric outboard will shake up boat racing. We’ve seen a slew of radical electric boating technology over the last few years. From X-Shore’s daycruisers to Evoy-driven Axopars to hyper-efficient hydrofoils from Candela and America’s Cup Emirates Team New Zealand, it’s a fascinating […]

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New Boat: Veer X13

Brunswick (owner of Sea Ray, Whaler and Mercury) launches entry-level boat brand. Veer X13 “A gear to explore the water on your own terms”—these are the words the builders at Veer Boats use to describe their new 13-foot-rotomolded boat called the X13 (starting at $12,000). When you take into account that the boat has a […]

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Mercury Marine 7.5e electric outboard

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced the Mercury® Avator 7.5e electric outboard at the Consumer Electronics Show® 2023 in Las Vegas. Avator is Mercury’s next step forward in marine innovation and the 7.5e model is the first in a series of electric outboard products to be released in 2023 as […]

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Brunswick To Offer $11,995 Electric Outboard-Powered Boat

Electric-powered boats are nothing new—small, calm lakes and waterways across the country have been dotted with them for decades. Based in Adelanto, Calif., Duffy, for example, has been building electric boats for 53 years. Coming this spring, the all-new Veer X13 with Mercury Marine’s 7.5e electric outboard motor as a power option. But offered at […]

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Mercury releases new Avator 7.5e outboard

Mercury Marine has introduced the Mercury Avator 7.5e electric outboard at the Consumer Electronics Show 2023 in Las Vegas, Nev. Avator is the first in a series of electric outboard products to be released in 2023. Mercury also plans to display concepts for its Avator 20e and 35e outboards, which will be in market later […]

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