SMITH’S CONSUMER PRODUCTS LAUNCHES SMITH’S SPORTING GROUP

A MULTIFACETED COMPANY POISED FOR EXPANSION AND DIVERSIFICATION

The Edge Experts at Smith’s Consumer Products leverage 137 years of experience to deliver success in the field, on the water, in the shop, and at the kitchen table. Born in Hot Springs, Arkansas, Smith’s Consumer Products began in 1886 as a manufacturer of sharpening tools based on Novaculite – a natural stone found in Arkansas’ Ouachita Mountains.

Smith’s history of producing exceptional sharpeners served as the platform for designing and manufacturing a wide range of specialized knife and tool offerings – engineered with anglers, hunters, hikers, and campers in mind. Now, Smith’s Consumer Products launches Smith’s Sporting Group, a multifaceted company poised for expansion and diversification in support of a lifetime of outdoor adventures.

“Smith’s Consumer Products has worked tirelessly to develop a comprehensive array of high-quality knives, tools, and sharpeners to help anglers, hunters, and other outdoor enthusiasts find success – both in the field and at the table,” notes Ricky Dukes, Vice President of Marketing at Smith’s Sporting Group. “Our launch of Smith’s Sporting Group – the new home of Smith’s Consumer Products – sets the stage for new directions and future acquisitions as we strive to support the needs of everyone who works and plays outside.”

“Although Smith’s historically focused on sharpening products, we’ve always shared a great love for the tools that provide the edge that every passionate outdoor adventurer needs to succeed,” continues Dukes. “We’re very excited to launch Smith’s Sporting Group, which will build on the quality and reputation of Smith’s Consumer Products as we reach into new markets and connect with new groups of enthusiastic consumers.”

Products currently offered by Smith’s Sporting Group include sharpeners, knives, tools, and accessories from the Edge Experts at Smith’s Consumer Products. Brands currently included in the Smith’s portfolio include FireWire, Kitchen IQ, and Saber. They are available at major brick-and-mortar and online retailers from coast-to-coast.

“Through the forming of Smith’s Sporting Group, we are expanding on the 137-year legacy of providing superior products for the outdoor sports enthusiast. The name is fitting for new growth as we broaden our product offerings and develop additional consumer markets,” said Mike Taylor, CEO of Smith’s Consumer Products. “We are very excited about this new vision and will be sharing more news from Smith’s Sporting Group in the near future,” Taylor added.

MEDIA CONTACTS:

Dena Woerner-Vick

[email protected]

501-749-4575

Ricky Dukes

[email protected]

865-438-4227

ABOUT SMITH’S SPORTING GROUP

Smith’s Sporting Group is a multifaceted, diversified company that supports a lifetime of outdoor pursuits. The new home of Smith’s Consumer Products is an Arkansas-based company that designs and manufactures a wide range of tools for outdoor enthusiasts as well as knives for everyday carry, tactical, shop, kitchen, hunting, and fishing needs.