Environmental Efforts Paying off for Z-Man® Fishing

Environmental Efforts Paying off for Z Man® Fishing Z-Man a leading tackle company’s environmental efforts conservation commitment moves toward carbon neutrality, zero waste and healthy fisheries Beyond an obsession for battling big fish, there’s one thing upon which anglers almost universally agree: Clean, healthy waterways and flourishing fish habitat lie at the heart of everything […]

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Five Mercury Marine facilities achieve ‘zero waste to landfill’ designation

Mercury Marine announced the addition of five facilities to its list of zero-waste-to-landfill (ZWTL) operations. Starting in December 2022, sustainability teams at these locations across the U.S. began reporting that their months-long initiatives aimed at reducing, reusing and recycling waste materials have brought their facilities into compliance with widely accepted ZWTL standards.  The newly designated […]

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Phenom Yachts brings new brand to boating landscape

Combining the attributes of family, fishing, luxury and performance into one center console is no easy feat, but Phenom Yachts has arrived on the scene to prove that it can be done. The new high-end center console yacht manufacturer officially made its debut at last year’s Fort Lauderdale International Boat Show (FLIBS) and will be […]

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Shifting marketing strategies for the year ahead

By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space were clobbered by unprecedented product demand. While sales and profits spiked, retailers grappled with the challenge of inventory limitations, associated supply chain and manufacturing production slowdowns.    As we venture into 2023, the cycle has […]

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The Difference Between Variable and Fixed Business Expenses

The Difference Between Variable and Fixed Business Expenses Business expenses are costs that sustain a business. Also known as deductions, business expenses are recorded on the income statement and are subtracted from your business revenue to determine your company’s net profit or loss and taxable income. It’s important to note that various expenses can be […]

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YANMAR reveals new energy transition

Formalizing the company’s ongoing strategy and planning towards decarbonization and the development of sustainable solutions, YANMAR Marine International (YMI) has revealed an Energy Transition Strategy Statement specific to the marine leisure sector at this year’s boot Düsseldorf. Key areas of commitment include the development, evaluation and commercialization of systems using low-carbon fuels, electrification and hybridization, […]

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MYCO Cuts Trailer-Build Lead Time To Pre-Pandemic Levels

It’s no secret that delivery times for products from MYCO Trailers, a leading custom trailer manufacturer based in Bradenton, Fla., ballooned during the past two years. High demand and pandemic-spurred supply chain issues were the culprits, but understandable as those issues were they didn’t mitigate frustration from boatbuilders and their clients in need of custom […]

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SmartPlug expands support roster

To better serve its growing OEM and end-user customer base, SmartPlug Systems, manufacturer of safety-centric shore power delivery products for boats, RVs and specialty vehicles, has expanded its support roster. Evan Lewellen has been promoted to customer service and sales support. In his new role, Lewellen will be a main point of contact for consumer […]

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Brunswick Corporation to Expand For Wayne Facility

PHOTO COURTESY OF BRUNSWICK CORPORATION The Brunswick Corporation announced a new addition to its Fort Wayne, Indiana manufacturing facility. The new 17,000 square-foot building will be constructed next to the existing one, and used to produce fiberglass parts for the Harris and Cypress Cay brands. The expansion comes as the Harris brand has continued to […]

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St. Croix Announces Show and Staff Coordinator

PARK FALLS, WI (December 21, 2022) – St. Croix Rod, handcrafters of the Best Rods on Earth® for nearly 75 years, is pleased to announce the promotion of Cristian Simpkins to the position of Show and Staff Coordinator. Simpkins previously worked as an Angler Guide in St. Croix’s Guide Center. The key Marketing Team role places […]

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Correct Craft acquires Pacer Marine Engineering

Correct Craft recently announced the acquisition of Pacer Marine Engineering (PME). PME’s assets will be acquired and owned by Correct Craft’s StarFlite Technology Group and operated as Mach Connections, LLC, effective immediately. For over 40 years, the Swiatkowski family has built PME into an industry leader in the marine space, offering their customers solutions and […]

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Winnebago reports Q1 2023 results

Winnebago Industries, Inc. recently reported financial results for the Company’s Fiscal 2023 first quarter. Revenues for the Fiscal 2023 first quarter ended November 26, 2022, were $952.2 million, a decrease of 17.6% compared to $1.2 billion for the Fiscal 2022 period, driven by unit volume decreases versus record year-ago comparisons, partially offset by Marine segment […]

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2023 Fishing Boat Buyer’s Guide

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