The National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA) have announced they are hosting an industry webinar on Thursdsay, May 23 at noon EST to learn the why and how of the Discover Boating brand, created to attract new boaters and retain current boaters.
Attendees will learn more about who the campaign is reaching, how it’s engaging today’s evolving consumer and why the brand is building long-term market share for boating.
The webinar will outline:
- Evolution of the Discover Boating strategy
- Key elements of the brand’s spring/summer campaign
- Examples of how the campaign is working to engage boaters of today and tomorrow
Speakers for the webinar include: Ellen Bradley, Chief Brand Officer and Senior Vice President of Marketing and Communications, NMMA; Mike Davin, Vice President of Industry Relations, MRAA; and Kevin Williams, Vice President of Marketing, NMMA.
