Discover Boating campaign brings in new boaters

Last spring, Discover Boating set out to engage the next generation of boaters while continuing to retain newcomers and legacy boaters through its ‘See You Out Here’ campaign. Supported by a comprehensive marketing strategy, the campaign made an impact in attracting younger, more diverse boaters as demonstrated by the 145% increase in website visitors ages 18-44 and 31% […]

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Entries open for 2023 Minneapolis Innovation Awards

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Discover Boating highlights influencer partnerships

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MMA calls for 2022 Neptune Awards judges

Marine Marketers of America is now selecting the judging panel for the 2022 Neptune Awards competition, the most prestigious recognition program of marketing communications for marine marketers in North America.   Last year, 163 entries across 24 categories were judged by more than 88 volunteers – a panel of independent judges following established criteria who found the […]

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Find Boat Dealers With Discover Boating’s New Website

Discover Boating, powered by the NMMA and the Marine Retailers Association of the Americas (MRAA), has launched a new interactive website to help boat buyers easily find nearby dealers. The new Dealer Finder on DiscoverBoating.com is a convenient tool to help site visitors search for and connect with nearly 3,600 boat dealers across the country. […]

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Discover Boating to launch Boat Finder app for 2023 shows

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NMMA reports new boat sales levels are down through July

The NMMA reports new powerboat sales year-to-date were at 187,000 units through July, down 18% from the same period in 2021. While overall new powerboat sales decreased 11% compared to January through July in  pre-pandemic 2019, several categories continue to outpace pre-pandemic YTD sales levels, including new pontoons, wake sport boats and yachts. “In the […]

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NMMA opens trade registration for 2023 Discover Boating events

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Discover Boating, VICE TV debut documentary

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Discover Boating and Ebony Media host press event

EPG Media LLC wants you to have a positive experience in connection with our products and services. We want you to know that we respect the privacy and security of our users. Our goal is to provide you with an experience that delivers the information, resources and services that are helpful to you. In order […]

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A new era of power

By Adam Quandt Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much. However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset. With an emphasis on creating more environmentally-friendly products to meet […]

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Norwalk Boat Show returns Sept. 22-25

The 2022 Norwalk Boat Show, presented by Discover Boating, returns to Norwalk Cove Marina Sept. 22-25, 2022, now expanded another dock. Highlights for 2022 include saltwater fishing demos led by Goose Hummock, free boating lessons and boat rides, and daily seminars. Returning for the second year, the boat show’s Conservation Village aims to shine a […]

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Discover Boating partners with ESPN

As part of the 2022 marketing campaign, Discover Boating, powered by NMMA and MRAA, is partnering with media that align with the brand’s traditional, growth and emerging audiences to amplify the joys of boating and generate interest and awareness. With a strong interest in sports being a common thread across Discover Boating’s target audiences, one of […]

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2022 Palm Beach show reports $1B economic impact

The 2022 Palm Beach International Boat Show took the yachting and boating industry by storm, generating over $1 billion for the State of Florida. The event, which took place March 24-27 along Flagler Drive’s waterfront, was a testament to the continued demand for the latest boating and yachting products that have been highly sought after […]

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Discover Boating reaches next-generation boaters with media partnerships

Discover Boating has established a number of strategic media partnerships in 2022 as it works to amplify our industry’s voice and maintain momentum and participation coming out of the pandemic. One of these partnerships is with Ebony Media, one of the most highly trafficked platforms and highly respected media, within the African American community. Through the partnership, Ebony […]

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Discover Boating to host industry webinar

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Discover Boating campaign gains TV exposure

Discover Boating’s See You Out Here campaign continues gaining exposure through its marketing efforts, including its television public service announcements (PSA) – a first for the campaign in an effort to extend Discover Boating’s reach to bring more potential boaters into the fold. According to the organization, the PSA has achieved strong results within several […]

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Discover Boating Miami International Boat Show generates over $950 million in revenue

In a new economic impact report conducted by Thomas J. Murray & Associates, the 2022 Discover Boating Miami International Boat Show – a joint production from Informa Markets, the NMMA, and the International Yacht Brokers Association (IYBA) – generated more than $955 million, created over 5,000 jobs, and attracted 100,000 visitors during its five-day run over Presidents Day […]

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NMMA releases demographic research

In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat owners, first-time boat owners and potential boat owners to be, their interests and key demographics. “We knew we couldn’t simply profile today’s boat owners to find the next generation. Given the shifts post-pandemic, and the […]

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