Recreational Boating Maintains Momentum Heading into 2023 Recreational Boating Maintains Momentum Heading into 2023 as Americans Continue Prioritizing Outdoor Recreation in Record Numbers according to the National Marine Manufacturers Association (NMMA) 2023 – The start of a new year brings the beginning of boat show season for the $170 billion U.S. recreational boating industry and […]
Read More
The start of a new year brings the beginning of boat show season for the $170 billion U.S. recreational boating industry and the National Marine Manufacturers Association (NMMA), which represents 85 percent of the country’s recreational boat, marine engine and accessory manufacturers. The recreational boating industry is preparing to welcome an estimated two million Americans to dozens […]
Read More
In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat owners, first-time boat owners and potential boat owners to be, their interests and key demographics. “We knew we couldn’t simply profile today’s boat owners to find the next generation. Given the shifts post-pandemic, and the […]
Read More