MRAA partners with J.D. Power for market insights

The Marine Retailers Association of the Americas (MRAA) has announced a new data-driven partnership with J.D. Power – Specialty Vehicles. This collaboration between J.D. Power and the MRAA will report quarterly market insights and analysis, which may include data such as average retail value by boat type and model year, most researched brands, top researched […]

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Sponsored Content: United States Warranty Corporation

Content provided by United States Warranty Corporation For many in the boating industry January is a regroup, reassess, redesign opportunity. Penetrating markets and exploring forces affecting business models are top of mind. If you fall into this group, read on. With the market fluctuations these days, owners and F&I administration are looking toward full-service contract […]

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MRAA awards 2022 scholarships

Five scholarships were awarded by the MRAA Educational Foundation at the Marine Retailers Association of the Americas Award’s Luncheon at Dealer Week on Dec. 7, in Austin, TX. The Kevin Lodder Scholarship, The Duane Spader Leadership Scholarship and three MTA Technical Scholarships were awarded by the organization.   Kevin Lodder Scholarship   Kirsty Stevens, Owner […]

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Discover Boating campaign brings in new boaters

Last spring, Discover Boating set out to engage the next generation of boaters while continuing to retain newcomers and legacy boaters through its ‘See You Out Here’ campaign. Supported by a comprehensive marketing strategy, the campaign made an impact in attracting younger, more diverse boaters as demonstrated by the 145% increase in website visitors ages 18-44 and 31% […]

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Find Boat Dealers With Discover Boating’s New Website

Discover Boating, powered by the NMMA and the Marine Retailers Association of the Americas (MRAA), has launched a new interactive website to help boat buyers easily find nearby dealers. The new Dealer Finder on DiscoverBoating.com is a convenient tool to help site visitors search for and connect with nearly 3,600 boat dealers across the country. […]

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Embracing sustainability

Manufacturers By Adam Quandt Sustainability is certainly not a new notion to our world; however, the idea of sustainability and operating business sustainably has gained more and more momentum over the last few years, especially as we look at the recreational boating industry of both today and the future. “Innovation is alive and well in […]

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Discover Boating partners with ESPN

As part of the 2022 marketing campaign, Discover Boating, powered by NMMA and MRAA, is partnering with media that align with the brand’s traditional, growth and emerging audiences to amplify the joys of boating and generate interest and awareness. With a strong interest in sports being a common thread across Discover Boating’s target audiences, one of […]

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MRAA opens 2022 Dealer Week registration

The Marine Retailers Association of the Americas announced its Board of Directors for 2021 As marine dealership teams navigate continual disruption in the market place, switching from an environment where boat pre-orders were stacking up to one where inflation, interest rates and fuel prices are causing boat sales to slow, it’s critical that dealership leaders […]

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Discover Boating to host industry webinar

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100% of MRAA Board contributes to BoatPAC

The Marine Retailers Association of the Americas is proud to announce today that 100 percent of the MRAA Board of Directors has contributed to BoatPAC, the federal political action committee representing the recreational boating industry. The joint PAC fund of the MRAA, the National Marine Manufacturers Association (NMMA) and the Association of Marina Industries (AMI), […]

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NMMA releases demographic research

In partnership with agency partner, Cutwater, NMMA and MRAA conducted research that looked at the feelings and mindset of long-time boat owners, first-time boat owners and potential boat owners to be, their interests and key demographics. “We knew we couldn’t simply profile today’s boat owners to find the next generation. Given the shifts post-pandemic, and the […]

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