Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, recognized the winners of the 2023 Neptune Awards competition at a high-profile award ceremony and cocktail reception during the 2024 Discover Boating Miami International Boat Show. More than 250 prominent industry professionals attended the ceremony, which took place February 15 at the Miami Beach Botanical Gardens.
“We are thrilled to see the exceptional creativity and innovation showcased by this year’s Neptune Awards winners,” said Alisdair Martin, Neptune Committee Co-Chair and MMA board member. “The diverse range of marketing talents within the marine industry continues to elevate every year and these achievements inspire us all. Congratulations to every winner for their outstanding contributions to marine marketing excellence and for making this year’s Neptune Awards a resounding success.”
An esteemed committee of 80 professionals judged entries across 24 different categories, covering a full range of marketing content and collateral.
The full list of winners is as follows:
- B2B Marketing: ZF Marine
- Best Use of AI: Marine Retailers Association of the Americas
- Best Use Of Data & Insights: Sport Fishing Championship
- Boat Show Marketing: Pursuit Boats
- Brand Engagement Campaign: Bayliner
- Email Marketing: Sea Ray Boats
- Event Marketing / Grassroots: Pursuit Boats
- Industry Rising Star of 2023: TACO Marine – Zoe Rawitz
- Influencer Collaboration / Marketing: Akzonobel
- Integrated Marketing Campaign – Boat Brand: Yamaha Boats & Waverunners
- Integrated Marketing Campaign: BD Outdoors
- Lead Generation Campaign: Shell Marine
- Marketing Innovation: Marine Connection
- Marketing Partnership: Mercury Marine
- New Product / Model Launch Campaign: Aquila Power Catamarans
- Paid Advertising Campaign: Sea Ray Boats
- Product Literature: Sea Ray Boats
- Public Relations Campaign: Recreational Boating & Fishing Foundation (RBFF)
- Social Media Campaign: Cobalt Boats
- Video – Series: Malibu Boats
- Video – Single Long: Cobalt Boats
- Video – Single Short: Malibu Boats
- Website – Corporate & Brand: Sportsman Boats
- Website – Special Landing Page: Sportsman Boats
In addition, the top entry among all Neptune categories was selected to receive the coveted King Neptune Award. This honor goes to BD Outdoors in the category of Integrated Marketing Campaign for its entry titled, “West Coast Film Series.”
The complete list of winners is available online at www.marinemarketersofamerica.org
