Ocean Globe Race 2023-24

“ In the Spirit of the original 1973 Whitbread Race” Celebrating its 50th Anniversary. The Golden Age of fully crewed ocean racing around the world seems a distant memory. Huge budgets and elite professionals racing custom carbon yachts that ‘fly’ on €800,000 foils steered by sophisticated autopilots, not sailors, where shore teams via satellite are […]

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Inside Angle: Foiled Again

What’s new is actually quite old. Bill Prince dives into the ups and downs of hydrofoils. We’re discussing a term in our design office today: Mustache foils. Pardon? Among the newly expanding genre of foiling powerboats, they’re hydrofoils attached to the lower units of outboard motors, shaped like Snidely Whiplash’s melodramatic handlebar mustache from the […]

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Tackle Warehouse DIY: Best Spinnerbait Hacks

Recognized as a producer in all seasons, the baitfish-impersonating spinnerbait is an exceptional tool for covering large chunks of water in search of hungry fish. Available in countless blade configurations, body shapes, weights, and more, these bladed baits offer endless situational specificity that can make them deadly when the conditions are ripe. While most spinnerbaits […]

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Boat Test: 2023 Pursuit OS 445

The OS 445 offers a stable, luxurious ride. Courtesy Pursuit Boats Special delivery: Sign up for the free Boating email newsletter. Subscribe to Boating magazine for $14 for 1 year and receive 4 bonus digital issues. Overview For those anglers who believe offshore fishing should be a Hemingway-esque struggle between man and the wind, waves and sun, Pursuit’s Offshore […]

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Shifting marketing strategies for the year ahead

By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space were clobbered by unprecedented product demand. While sales and profits spiked, retailers grappled with the challenge of inventory limitations, associated supply chain and manufacturing production slowdowns.    As we venture into 2023, the cycle has […]

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2023 Supreme S220

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } The smaller sibling of Supreme’s S240, the all-new S220 is an all-around wake-making machine designed to provide more bang for less bucks, and it […]

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2022 Top Dealers: Best in Class

As part of this year’s Top 100: Top Dealer awards, Boating Industry has recognized seven companies with special “Best in Class” awards, for companies that particularly excelled in one area of their business. Below are the Best in Class award recipients for 2022. Best Industry Advocate Watersports CentralBuford, Georgia WaterSports Central, headquartered in Buford, Ga., has […]

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Sponsored Content: United States Warranty Corporation

Content provided by United States Warranty Corporation For many in the boating industry January is a regroup, reassess, redesign opportunity. Penetrating markets and exploring forces affecting business models are top of mind. If you fall into this group, read on. With the market fluctuations these days, owners and F&I administration are looking toward full-service contract […]

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World Cat awards top dealers at 2022 Dealer Meeting

World Cat held their 2022 Dealer Meeting last month in Beaufort, N.C. Hosting dealers from the United States, as well as Central and South America, World Cat celebrated the kick-off of the 25th Anniversary Model Year and also awarded their top dealer awards for the 2022 Model Year.   Naples, Fla.-based World Cat of Naples earned […]

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Z-Man: Supertanker Smallmouths

Ladson, SC (December 19, 2022) – Luke Clausen has always known about the record-class smallmouth bass swimming within a few hours of his Spokane, Washington home. Not that the greater fishing community has for the past several decades paid much attention. Which is just fine with the longtime Z-Man pro, among the only anglers to […]

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Marine leaders gather for 2022 ELEVATE SUMMIT

By Jamie Stafford Just last week, the Boating Industry ELEVATE SUMMIT – the premier educational and networking event for leaders across the recreational marine industry – wrapped up in sunny Orlando, Fla. ELEVATE is produced and hosted by Boating Industry and parent company EPG Brand Acceleration. The conference, hosted over three days, featured plenty of […]

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MarineMax appoints new marketing director

EPG Media LLC wants you to have a positive experience in connection with our products and services. We want you to know that we respect the privacy and security of our users. Our goal is to provide you with an experience that delivers the information, resources and services that are helpful to you. In order […]

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Manitou receives honors at the 2022 Boat Builder Awards

BRP Inc has announced that Manitou was recognized in a total of three categories during the 2022 Boat Builder Awards, hosted by International Boat Industry (IBI) and Raymarine, at the METSTRADE Show in Amsterdam. Manitou won in the Innovative On-Board Design Solution and Rising Star categories, while getting an honorable mention in the Retail Marketing […]

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Discover Boating campaign brings in new boaters

Last spring, Discover Boating set out to engage the next generation of boaters while continuing to retain newcomers and legacy boaters through its ‘See You Out Here’ campaign. Supported by a comprehensive marketing strategy, the campaign made an impact in attracting younger, more diverse boaters as demonstrated by the 145% increase in website visitors ages 18-44 and 31% […]

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