The newest Plano EDGE box is designed with the same performance features that consumers have come to enjoy made specifically for jerkbaits.

COLUMBIA, S.C. (June 28, 2023) — Building on the award-winning Plano EDGE product line, the new 3700 Jerkbait Box was designed to protect, store and extend the life of your favorite jerkbaits. Answering the call from consumers, the new 3700 Jerkbait Box continues to expand upon the Plano EDGE storage solution that avid anglers have come to rely on.

“The Plano EDGE product line delivers a premium storage solution for avid anglers, and we’re excited to offer a new bait-specific utility box for jerkbaits. The design of the new Jerkbait Box incorporates industry-leading innovation to protect the significant investment that anglers make in these baits to protect their finish, hooks, and action,” said Matt Spafford, Director, Category for Plano.

With space to store up to 20 jerkbaits, the Plano EDGE 3700 Jerkbait Box delivers proven EDGE features, including an ultra-clear lid and EZ label system for quick tackle identification, a one-handed latch for easy access, and Rustrictor technology to prevent rust and corrosion. The 3700 Jerkbait Box includes a Dri-Loc o-ring seal to keep water out and comes in a 3700 size designed to fit in 3700-size tackle bags. Through rigorous testing in real-life situations, the new Plano EDGE 3700 Jerkbait Box has been purpose-built with the avid angler in mind.

Key Features
• Designed to store up to 20 jerkbaits
• EZ label system for organization and ultra-clear lid for identification of contents
• Rustrictor and Water Wick technology with 360-degree rust and moisture preventative protection
• Constructed with steel pin hinges and a one-hand latch for secure opening/closing
• 14” L x 9” W x 1.88” H

MSRP: $49.99
Available: September 2023

For more information about PLANO, please click here.

About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Plano is committed to bringing new and exciting storage solutions to the market and the EDGE 3700 Jerkbait Box is no exception. For an exclusive look at the Plano EDGE Jerkbait Box at ICAST and the entire line of Plano fishing products, please consider joining Plano and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m.-2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds or the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 p.m. Please consider voting for the Plano EDGE 3700 Jerkbait Box at the ICAST New Product Showcase starting Tuesday, July 11.



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