Z-Man ‘Immortal’ HerculeZ: Toughest Swimbait Ever?

Z-Man ‘immortal’ HerculeZ exhibits astonishing action and toughness Ladson, SC (January 26, 2023) – Admittedly, bite force is a concept best understood by anglers whose fingers accidently slip into the mandibles of powerful gamefish. With an audible snap—not unlike an angry alligator maw—aquatic predators like snook, tarpon and striped bass can all crush baitfish (or […]

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Top Fishing Lure Colors

A ravenous mahi will eat almost anything, but the right lures will get more hits from slammers. Jessica Haydahl Richardson Anglers need a game plan when they head to the tackle shop. Not only is the style of the lure important, so is the hue. In fact, color might be one of those overlooked variables […]

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Do I Really Need a Boat Security System?

Unfortunately for boaters, these signs aren’t much of a deterrent against thieves. Jim Hendricks Do anglers really need electronic security systems for their boats? I mean, c’mon— anglers have done without them for decades, haven’t they? So why get a security system now? Many anglers fail to see a need, and some anglers have outright […]

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Z-Man: Supertanker Smallmouths

Ladson, SC (December 19, 2022) – Luke Clausen has always known about the record-class smallmouth bass swimming within a few hours of his Spokane, Washington home. Not that the greater fishing community has for the past several decades paid much attention. Which is just fine with the longtime Z-Man pro, among the only anglers to […]

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2023 Scout 281 XSS

The 281 XSS combines bluewater angling chops and inshore fishing prowess. Courtesy Scout Boats Scout’s new 281 XSS hybrid bay boat reflects a superb combination of bluewater angling chops and inshore fishing prowess. But that’s just the beginning. Its advanced epoxy-infused carbon fiber and E-glass construction throughout (including the hardtop super-structure that encloses the helm […]

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Ned Kehde Reveals Winter Bass Tricks

A coldwater finesse Q&A with Ned Kehde, the Ned rig maestro Ladson, SC (December 6, 2022) – While you’re reading this, huddled around the warm glow of your computer screen, Ned Kehde is almost certainly on the water. So long as one of the dozen or so of his local community reservoirs near Kansas City remain […]

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Valley Tieless Fishing Tackle EZ Hook

Valley Tieless Fishing Tackle EZ Hook: The Perfect Solution for Aging Eyes and Arthritic Hands TIPLER, Wis. (Dec. 6, 2022) — As we age, people find that many once simple tasks become extremely difficult. According to the motor impairment blog NeuRa (https://motorimpairment.neura.edu.au/), aging is accompanied by the inability to perform many once-simple daily tasks as physical skills […]

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Mark Zona joins AFTCO Fishing Team

Mark Zona joins AFTCO Fishing Team AFTCO’s Pro Team is expanding in 2023 with the addition of one of the most dynamic media personalities in the fishing industry, Mark Zona. The co-host of Bassmaster and host of Zona’s Awesome Fishing Show is a household name in the fishing and outdoors industry. Widely renowned and revered […]

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The Craw For All Seasons

Nature abounds with precisely-honed relationships that link predator and prey. For the lions of the African savannah, it is the wildebeest. For polar bears in the Arctic north, it is the seal. And for both largemouth and smallmouth bass, it is the craw fish. Few other prey items can reliably attract and trigger bass throughout […]

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5 Gift Ideas for the Ice Fisherman

“I have enough fishing gear,” said no angler, ever. The ongoing accumulation of the latest and greatest fishing tackle, apparel, and knickknacks is part and parcel with being a fisherman. When saltwater season winds down, and holiday season ramps up, it’s prime time to restock, upgrade, and expand your fishing arsenal. In this year’s Angler’s […]

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New Saltwater Lures

AFTCO Digger Jon Whittle AFTCO Digger Don’t be fooled. The AFTCO Digger looks like it should be trolled. That’s because trolling plugs with similar characteristics have caught plenty of wahoo, king mackerel and tuna over the years. But the Digger is definitely a casting plug, says AFTCO. Weighted specifically for long casts and sinking to […]

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