Huk Names Obviouslee as Media Relations Agency of Record
CHARLESTON, S.C. (January 21, 2025) – Obviouslee, a full-service strategic marketing agency and Certified B Corporation, is proud to announce its selection as the media relations agency of record for Huk. This partnership aims to elevate Huk’s national brand awareness, expanding its leadership within the fishing industry while reaching broader outdoor and active lifestyle audiences. The collaboration further solidifies Obviouslee’s expertise in outdoor brand marketing, combining its deep industry knowledge with top-tier consumer media strategies.
“Huk was created to stoke adventure-filled lifestyles on and off the water, and we’re thrilled to partner with Obviouslee to broaden national awareness while reaching new audiences,” said Scott Smith, Vice President of Marketing at Huk. “Obviouslee’s longstanding partnerships among fishing and outdoor brands will resonate with our core endemic community as our brand continues to innovate within the angling industry. Combined with the team’s lifestyle media strategy, we’re confident this partnership will fuel exciting growth in new categories while ensuring that Huk remains anchored in our mission.”
About Huk
Huk is a leader in innovative performance apparel and footwear, designed to enhance lives centered around the water. The brand offers outdoor-ready styles for men, women, and youth, blending cutting-edge technology with comfort and versatility for any adventure. From technical fishing outerwear to all-day sun protection and off-water lifestyle wear, Huk is redefining what it means to live the fishing lifestyle. Founded in 2014 and headquartered in Charleston, South Carolina, Huk continues to push boundaries in performance and style.
“We’re beyond excited to partner with Huk—a brand that’s redefined what it means to live the fishing lifestyle. Their ability to blend performance, style, and passion into their apparel is truly inspiring. We’ve always admired the incredible community they’ve built and the authenticity they bring to everything they do,” said Lee Deas, CEO and Founder of Obviouslee. “We’re thrilled to bring our creative energy to this partnership and help tell the next chapter of Huk’s story.”
Marolina Outdoor Inc. was founded to bring deep-seated product expertise across all outdoor categories. Our innovative designs and technologically focused products create the foundation of our authentic outdoor apparel. Huk clothing represents a fresh take and a unique understanding of angling needs, offering functional styles that appeal to anglers of all ages. Huk is motivated to provide quality apparel so anglers can maximize their fishing adventures and provide quality comfort and style regardless of the size of the fish or where their pursuit leads them. For more information, please visit huk.com.
About Obviouslee
Founded in 2005, Obviouslee is a full-service marketing agency specializing in:
Brand strategy & development Event marketing & media relations Digital marketing & social media management Graphic design & content marketing Photography, video production & media buying
With a diverse client portfolio, including Toadfish, Bajio Sunglasses, and Jones Snowboards, Obviouslee has built a reputation for delivering standout branding and marketing strategies for products, events, and experiences.
Obviouslee incubates ideas, builds relationships, and delivers real results for causes, brands, and partners we believe in. As a certified B Corporation, we use business as a force for good and, as a female-founded and led marketing agency, we are a proud member of WBENC. Established in 2005 and headquartered in Charleston, SC, our team spans the nation, collaborating on marketing and creative campaigns with clients ranging from emerging entrepreneurs to iconic brands. We are honored to partner with organizations making a difference in the impact, sports and events, and outdoor industries. To learn more, visit obviouslee.com.
Stay Connected
For the latest updates, visit obviouslee.com, connect on LinkedIn, or follow @obviouslee on Instagram.
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