Costa Sunglasses Completes PRO Series with the Launch of Whitetip PRO | Bass Angler Magazine
JUPITER, Fla. (March 25, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, redesigns a legacy favorite with the launch of Whitetip PRO. Completing the lineup of seven best-selling performance frames, Whitetip PRO diversifies the PRO portfolio, which now includes a variety of styles and fits across Costa’s most technical line of products.
Celebrating the 10th anniversary of the best-selling Whitetip, the Whitetip PRO features a more modern design with added performance features – while still giving a nod to its well-loved predecessor. Whitetip PRO keeps the same proportions, coming in as the smallest PRO model, while adding updated aesthetic and performance features for the modern angler. These include six updated technical features to keep your frames locked in place when the water gets rough, reduce fogging to keep your vision clear and redirect sweat so you can focus on what’s most important – catching fish.
“The PRO series represents our top-of-the-line frames for those who need the best of the best for long days on the water,” says Jed Larkin, Brand Marketing Director, Costa Sunglasses. “Since we launched the series in 2021 with Blackfin PRO and Fantail PRO, it has been a best-performing series. We’ve worked closely with our pros and guides to fine-tune every detail and engineer a frame that meets the needs for our community. And now, with the addition of Whitetip PRO, we have a PRO frame for everyone – including Costa and MLF pro Casey Ashley, who you will regularly see out on the tournament circuit rocking Whitetip PRO and the entire PRO Series.”
Whitetip PRO is equipped with Costa’s cutting-edge polarized 580® glass lens technology, providing exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. Built with Costa’s proprietary Bio-Resin, Whitetip PRO is also lightweight and maintains the durability necessary for long days on the water. Costa’s use of Bio-Resin is a part of its Kick Plastic program, a Costa owned initiative to help reduce the amount of single-use plastic finding its way into our waterway.
Starting at $264, Whitetip PRO is currently available at local dealers and Costasunglasses.com. For more information about Costa’s complete collection of award-winning performance, optical and lifestyle frames, visit Costasunglasses.com.
About Costa Sunglasses
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home.
From the use of sustainable and water-friendly materials to its Kick Plastic initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
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