Function in Shimano’s Swagy Strong Spinnerbaits

Shimano Swagy Strong Spinnerbaits Dynamic Lure Design Enhances Spinnerbait Durability and Attraction Fishing for largemouth and smallies with spinnerbaits is a time-tested technique that remains effective year-round. No matter the season, water temperature or fishery, Swagy Strong’s seductive vibration and unprecedented durability present a spinnerbait that anglers can cast at virtually any target and fish […]

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Chronicling the Original ChatterBait

Original ChatterBait “If at first the new idea is not absurd, then there is no hope for it,” claimed some chap named Einstein. Or, to paraphrase the dude who founded Amazon: Endeavoring to create something truly new implies a willingness to be misunderstood. Maybe automobile inventor Henry Ford said it best: “If I had asked the […]

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Plano Expands EDGE Tackle Storage Line

EDGE series continues to solve anglers’ storage problems one box at a time. With a mission to solve every angler’s storage problems, Plano has expanded their line of EDGE boxes offering even more customization and storage options to their already award-winning offerings. With input from anglers and pros alike, the newest expansions include added solutions […]

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Ugly Stik Ugly Tuff Landing Nets

Ugly Stik Ugly Tuff Landing Net When the toughest tools, accessories and equipment are needed – Ugly Stik delivers. The new Ugly Stik Ugly Tuff Landing Nets are worthy of the Ugly Stik name and will withstand any battle with the toughest fish in the lake.  Available in three sizes: small, medium and large, the Ugly […]

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Garmin New inReach Mini 2 Marine Bundle

inReach® Mini 2 Marine Bundle OLATHE, Kan./Sep. 14, 2022/Business Wire – Garmin International, Inc., a unit of Garmin Ltd. Garmin the world’s most innovative and recognized marine electronics manufacturer, today announced the inReach® Mini 2 Marine Bundle, a satellite communication device with two-way messaging and SOS capabilities1 bundled with a boat-friendly mount that provides quick-and-easy […]

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Ever Green Introduces the IR Finesse Jig

Ever Green IR Jig Known for their extraordinary bass-catching abilities, there’s just something special about rubber-skirted jigs. Pitched, flipped, dragged, or hopped, they simply catch fish—no bones about it. Largemouth and smallmouth bass all eat forage that rubber-skirted jigs resemble—like young-of-the-year bluegills, and, of course, crawfish in all stages of development. Enter the Ever Green […]

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Costa Sunglasses Launches Jose Wejebe PRO Series

Best-selling Jose frame joins Costa’s PRO Series, bringing next-level performance and celebrating the legacy of Captain Jose Wejebe DAYTONA BEACH, Fla. (Sep. 20, 2022) – Costa Sunglasses, manufacturer of the first color-enhancing, all-polarized glass sunglass lens, brings next-level PRO-formance to its best-selling Jose frame. As part of the brand’s fall 2022 collection, this legacy frame, […]

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Berkley Releases the Money Badger Crankbait

Berkley Money Badger Expanding on its stellar line of hard baits, Berkley announces the addition of the highly versatile, multispecies Money Badger crankbait. Designed to excel in casting and trolling, the Money Badger also boasts a clicking sound profile that helps to deliver sound and action. This compact bait delivers a rod shaking, tail-thumping and […]

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Berkley Introduces PowerBait Bonefish and Curly Bones

Berkley PowerBait Bonefish and Curly Bones New PowerBait MaxScent bait adds claws to a ned-style presentation giving anglers even more ways to catch fish COLUMBIA, S.C. (September 20, 2022) – Berkley PowerBait infused baits are designed to give fish the exact flavor they crave, giving anglers more time to feel the fish bite and set the […]

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Berkley PowerBait MaxScent Lil’ Super Trooper Arrives on the Scene

Expanding on its popular line of tournament winning PowerBait MaxScent soft baits, the team at Berkley Labs continues to offer anglers new and innovative fish-catching shapes. The newest addition is the crazy cousin of the already popular Berkley PowerBait MaxScent Lil’ Trooper, the new Berkley PowerBait MaxScent Lil’ Super Trooper, which gives anglers a separate […]

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Plano Introduces the New Ice Rod Transport 38

Plano Ice Rod Transport 38 The new lightweight, innovative EVA foam storage solution for ice anglers. Built with the quality that protects your passion, now ice anglers have a high-density lightweight storage solution for all of their ice equipment. Whether it’s off-season storage or loading up to head out on the ice, the Plano Ice […]

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Northland – Gamakatsu Football Jig for Ned Size Plastics

Northland teams with Gamakatsu to create the ultra-sharp Elite Series Finesse Football Jig for building combos or pairing with Ned-sized plastics Bemidji, MN (September 1, 2022) – Whether you’re on a natural lake, river, or reservoir, it’s common knowledge that rock, gravel, wood, and hard-bottom areas attract both brown and green bass in numbers and […]

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Z-Man Remasters Colors for the JackHammer Chatterbait

New ‘Jack’ City’ Four fresh color patterns enliven Z-Man’s® celebrated ChatterBait® JackHammer™  It’s no stretch to call the ChatterBait JackHammer bladed jig the hottest big bass lure of a generation. Tourney box scores and 5-star angler reviews tell the story. Consult any online tackle retailer and settle in for hours of glowing reports, piles of monster bass […]

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New Madeye Crank from SPRO

SPRO®, a world leader in fishing tackle innovation, is making more waves in the walleye scene. SPRO’s Madeye Shad is a 55mm tight-wobbling, boot-tailed crankbait that will tempt the biggest walleyes on local rivers, natural lakes and big waters. Its natural profile works even for the most reluctant fish. The Madeye Shad’s tight action represents […]

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Daiwa Ever Green Pencil Lures New Array of Colors

With six additional colors, these topwaters speak softly but spark big strikes. Cypress, CA (September 1, 2022) – Sometimes you want a lot of splash, noise and frenzy on the surface. Sometimes you don’t. It’s the later scenario where Daiwa’s Ever Green JT-95 and JT-115 excel. Silent pencil baits that cast a mile, call in […]

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Getting Slobberknockered Is now a Thing

New to ICAST 2022 was the addition of the Anglers’ Choice Award where the angling community was invited to cast their vote on the best product coming out of ICAST – and vote they did. After earning strong respect and winning the coveted Best of Freshwater Hard Bait Category award at ICAST in Orlando for […]

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Table Rock Bait Company under New Ownership

Sparta, Mo., September 1, 2022 – Table Rock Bait Co., dba Chompers announced, effective September 1, it has transferred full Ownership of the business from Ed Larson to Aaron Click and Jarrod Neef. “Chompers is a brand I’ve been fishing for years,” said Aaron Click.  “I want to thank the former owner of Chompers Ed […]

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The New Diawa – EverGreen Crankbait Series WH-8

Bass fans who enjoy raking the bottom with crankbaits in that magic six- to eight-foot depth where both bigmouths and smallies are often found transitioning around the change of seasons have long appreciated the ability of Ever Green’s “WildHunch” WH-8 Series Crankbaits to get the job done. The big bad brother of the famous WH-5, […]

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