Function in Shimano’s Swagy Strong Spinnerbaits

Shimano Swagy Strong Spinnerbaits Dynamic Lure Design Enhances Spinnerbait Durability and Attraction Fishing for largemouth and smallies with spinnerbaits is a time-tested technique that remains effective year-round. No matter the season, water temperature or fishery, Swagy Strong’s seductive vibration and unprecedented durability present a spinnerbait that anglers can cast at virtually any target and fish […]

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Premier Marine opens new manufacturing headquarters

Premier Marine has announced the grand opening of its new corporate offices and manufacturing headquarters in Big Lake, Minn. The new 150,000-sqare-foot facility has the capacity to produce up to 5,000 boats annually with engineering and fabrication capabilities. “Everyone is really excited,” said Premier Marine CEO Matt Homan. “First and foremost, this new facility really […]

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Limestone Boat Company Goes Electric

Limestone Boat Company has successfully completed sea trials of the first fully electric center console produced in the U.S., and plans to shift into production with a target delivery date to dealers of the second quarter of 2023. “The sea trial results met our expectations, confirming that we can be the first to offer a […]

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2022 Movers & Shakers

By Adam Quandt The 12th Annual Boating Industry Movers & Shakers awards recognize outstanding leaders and trailblazers across the recreational boating industry who continually pursue and embrace the challenge of change. This year’s Mover & Shaker of the Year and finalists continue to drive innovation and navigate challenges and changes across our ever-changing industry through […]

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Refocusing on relationships

By Matt Sellhorst Have your sales become more transactional in the past several years? For many dealers that has become the norm with the flood of demand, the trickle of supply and limited time to get boats delivered.  Maybe you’ve had a few more disgruntled clients because of delays in major unit delivery. Maybe you’ve […]

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Gearing up for the 2022 ELEVATE SUMMIT

By Jamie Stafford This November, Orlando will play host to ELEVATE SUMMIT, the premier networking event for the recreational marine industry, hosted by Boating Industry magazine and parent company EPG Brand Acceleration. The conference is hosted over three days, featuring keynote speakers, Q&A panels, and the prestigious Top 100 award celebration.  In anticipation of ELEVATE […]

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2022 Boating Industry Bold Moves

By Jamie Stafford Boating Industry’s Movers & Shakers program brings a wealth of talented nominations to the fore. Though we’ve shone a spotlight on this year’s Mover & Shaker of the Year as well as the finalists, there are still more industry leaders worthy of recognition for 2022. This six leaders have been making Bold […]

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Inside The SOTW Mag 2022 Interview Issue—Mark and Tiffany Maasen

It did not take long for Missouri performance boaters, and Lake of the Ozarks dignitaries, if you will, Mark and Tiffany Maasen of Poly Lift Boat Lifts and Maasen Insurance Services to take a liking to their new Renegade Powerboats 38’ Open center console with triple Mercury Racing 400R engines. Mark and Tiffany Maasen have […]

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Is Following Around a Fishing Guide Cheating?

Capt. John McMurray makes the case that anglers should research and find their own fishing spots, not spot-steal from captains. I get it man. Most of you are weekend-warriors. And I don’t say that in a derogatory way.  You’ve got a real job slugging it 9 to 5, bringing home the bacon, paying the mortgage, […]

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Ever Green Introduces the IR Finesse Jig

Ever Green IR Jig Known for their extraordinary bass-catching abilities, there’s just something special about rubber-skirted jigs. Pitched, flipped, dragged, or hopped, they simply catch fish—no bones about it. Largemouth and smallmouth bass all eat forage that rubber-skirted jigs resemble—like young-of-the-year bluegills, and, of course, crawfish in all stages of development. Enter the Ever Green […]

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California DBW offers over $1 million in grant money

California State Parks’ Division of Boating and Waterways (DBW) is now accepting grant applications from organizations that teach on-the-water boating safety education to the public. A total of $1.6 million in grants is available to local public agencies, nonprofit organizations and colleges/universities operating within California for Aquatic Center Education Program grants. The deadline to apply […]

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Kenect acquires Friendemic

Kenect, a texting solution used by nearly 6,000 businesses throughout North America, announced that it has completed the acquisition of Friendemic, a leading provider of online reputation and digital communication software solutions for automotive and powersports dealerships and manufacturers. This transaction brings together two companies with the shared mission of connecting businesses with their customers. […]

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Donzi Establishing Domestic And International Dealer Network

Though Donzi Marine has several new models in the works at its Washington, N.C., headquarters according to Craig Barrie, who has been charged by company owner Fred Ross with reinventing the brand for the modern era, Barrie and Ross are keeping those releases mostly under wraps. At least for the moment. As part of its […]

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New director of learning and development joins MarineMax

Mirtha Collin, a mission-driven leader with more than 20 years of experience managing diverse multi-disciplinary teams, joins MarineMax as Director of Learning and Development.  The Director of Learning and Development role is new at MarineMax and will complement the People Strategy function, an important part of the MarineMax mission. Mirtha will have the responsibility of […]

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2022 Newport International Boat Show

2022 Newport International Boat Show Come to the famed waterfront September 15–18 to see what’s new in boating. Fall in New England, with mild weather and changing leaves, draws international tourists to historic downtown Newport for the Newport International Boat Show. As the kickoff to boat show season, the event hosts hundreds of exhibitors, dealers, and manufacturers, […]

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Emily Jackson is your New Marketing Manager at Jackson Kayak 

Jackson Kayak, announced today, Emily Jackson to take over the role of Marketing Manager. Emily will be responsible for the brand and all marketing activities to foster company growth on a global level. Emily has a vast experience in the paddle sports industry and has grown up within the sport of kayaking. For the last […]

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New Freshwater and Inshore Reel from Diawa

Diawa Monocoque Technology for Under $200 Daiwa’s new Procyon MQ LT brings freshwater and inshore anglers cutting-edge design features at an affordable price Cypress, CA (September 8, 2022) – Now redesigned for a higher level of performance, the Daiwa Procyon MQ LT spinning reel family is back for freshwater and inshore applications. From speckled trout, […]

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Lowe Boats Launches 2023 Lineup

PHOTO COURTESY OF LOWE BOATS Lowe Boats has announced the launch of its new 2023 SF pontoon series, boasting bold new styling and a host of premium features for enjoying the water. “For over half a century, Lowe has been building quality boats with a reputation for performance and versatility,” says Greg Falkner, general manager […]

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Daiwa Ever Green Pencil Lures New Array of Colors

With six additional colors, these topwaters speak softly but spark big strikes. Cypress, CA (September 1, 2022) – Sometimes you want a lot of splash, noise and frenzy on the surface. Sometimes you don’t. It’s the later scenario where Daiwa’s Ever Green JT-95 and JT-115 excel. Silent pencil baits that cast a mile, call in […]

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