So What’s Going On With Powerboat Nation?

Visit a website once and find ancient content and you might not return. Visit the same website again to find the same stale material and you definitely won’t.

And why the hell should you? Your time matters, and lazy, half-assed website content-efforts don’t deserve a moment of it, especially given the endless online options at your fingertips.

And so it became with Powerboat Nation when the owner, a longtime marine industry friend who prefers to remain nameless, pulled the plug on its content-production budget several years back. The website sat unattended, the content grew mold and the site’s once-solid traffic evaporated.

Powerboat Nation became an online relic of intriguing ambition coupled with spotty execution.

A little more than a year ago, I sat down with the owner for dinner in Orlando. Once direct competitors—I’m the founder and co-publisher of speedonthewater.com—we talked about collaborating on a project. Mutual respect was never an issue. Working together, we agreed, could be fun.

Problem was, neither of us could figure out what that project might be.

Now I am helping him revive Powerboat Nation, and so far that has translated to replacing all the rotting, decomposed content with fresh material.

Some of it, notably each Friday’s seven-day synopsis of news called “Newsweek In The Powerboat Nation” is gleaned from speedonthewater.com. Also, all of the ancient Powerboat Nation videos has been replaced with fresh productions from the Speed On The Water YouTube channel.

But the rest is produced specifically for Powerboat Nation, and we’re still figuring out what the final content-brand, nauseating as that expression is, will look like. It won’t be Speedonthewater.com 2.0, that much is certain. I am not helping my friend create direct competition to the business I started 16 years ago. Powerboat Nation will have its own voice and style. Both are still evolving.

In the meantime, reinvention has begun. Stay tuned.—Matt Trulio

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Source: https://www.powerboatnation.com/so-whats-going-on-with-powerboat-nation/