MarineMax enters asset exchange agreement for MasterCraft’s Aviara brand

MarineMax, Inc. announced that it has entered into an asset exchange agreement with MasterCraft Boat Holdings, Inc. under which MarineMax’s Cruisers Yachts subsidiary will assume the rights to MasterCraft’s Aviara brand of luxury dayboats. In addition to the Aviara brand and related intellectual property, MarineMax is receiving certain assets, including molds, tooling, and inventory. As …

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