Looking to Secure More Sponsorship Dollars for Your Fishing? | Bass Angler Magazine
Sponsorship Dollars for Your Fishing is a common question I get from anglers who are eager to attract sponsorship.
Put in the Work:
Build Your Fishing Prowess:
Offer Seminars:
Choose Tournaments Wisely:
Create a Resume:
Get a Website:
Be Prepared: What Fishing Sponsors Look for When Researching You.
When you’re seeking sponsorship, remember that companies will be researching you just as much as you’re researching them. Sponsors typically start with a simple internet search, something like “Your Name Fishing,” to see what comes up. Here’s what they’re looking for:
Online Presence:
How many websites are you listed on? Do you have a fishing website. Are there images and relevant information about you in the search results? Key sites like B.A.S.S. and MLF often appear first, followed by your social media platforms and other fishing-related websites.
Content and Visibility:
Sponsors will dive into these sites to see if there are images of you, articles about your achievements, and details about your career earnings. They’ll also check how you present yourself on tournament websites.
Social Media Audit:
Your social media presence will be closely examined. They’ll look at your audience size, engagement levels, and the overall tone of your posts. Are you actively supporting your current sponsors? Do your posts reflect a positive image? Even your political views might be scrutinized to ensure they align with the sponsor’s values – probably best not to post about political issues.
On-Camera Presence:
If there are videos of you, sponsors will watch to see how you perform on camera. They want to know if you’re comfortable and effective in promoting their brand during interviews or live events.
Take the time to do an internet search on yourself to see what they’ll find. Make any necessary adjustments to ensure that you’re always seen in the best possible light. Your online presence is often your first impression—make sure it’s a great one.
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