Groupe Beneteau enters negotiations with Trigano

Groupe Beneteau announced that it has entered exclusive negotiations with Trigano, a European market leader for leisure vehicles, concerning the sale of its Housing business, specialized in manufacturing leisure homes for the camping tourism sector in particular.

The operation would be based on taking over full control of its subsidiary BIO Habitat, including the O’Hara, IRM and Coco Sweet brands, as well as all of its employees in France and Italy, and its current leadership team.

Bruno Thivoyon, Groupe Beneteau CEO commented, “We are very proud of what the Housing division teams have accomplished since it was created in 1994. By linking up with Trigano, the Housing business would fully benefit from the opportunities for development opened up for it by the ecosystem of a major European player for leisure equipment and vehicles. The Housing division would become one of its main growth drivers. For Groupe Beneteau, this proposed sale would mark a major step forward. It would enable it to focus its development, innovations and continued pursuit of excellence on the boat market, while moving forward with its mission, Bringing Dreams to Water: facilitating access to the world of boating for as many people as possible, by creating simple, innovative and sustainable solutions for life”.

Source: https://boatingindustry.com/news/2023/05/09/groupe-beneteau-enters-negotiations-with-trigano/