Great Lakes-Based Organization Launches Whitefish Initiative

A new campaign aims to demonstrate how commercially caught Great Lakes whitefish can be more fully used and help raise fish value. The Conference of Great Lakes St. Lawrence Governors & Premiers — a Chicago-based organization representing the Governors of the Great Lakes States and the Canadian Premiers of Ontario and Québec — launched its 100% Whitefish Initiative.

Dan Eichinger, director of the Michigan DNR, kicked off the initiative with a “head to tail” whitefish tasting organized by noted Detroit-area Executive Chef Doug Hewitt, in collaboration with Motor City Seafood Company.

The organization’s goal is to demonstrate how 100% of a whitefish can be used for different purposes and beyond just food. Organizers believe that a 100% fish strategy holds tremendous promise for the Great Lakes St. Lawrence region to more completely utilize caught fish, drive greater economic returns, create jobs and help develop rural economies.

More information is available at gsgp.org.