Bass Cat Boats Earns CSI Customer Satisfaction Award | Bass Angler Magazine
Bass Cat Boats Clinches Prestigious 2023 Marine Industry CSI Award for Outstanding Customer Satisfaction
Bass Cat Boats: A Legacy of Excellence and Customer Commitment
Bass Cat Boats, a pioneer in the high-performance bass boat sector, is thrilled to announce its latest accomplishment – receiving the esteemed 2023 Marine Industry Customer Satisfaction Index (CSI) Award. This prestigious honor highlights Bass Cat’s unwavering dedication to customer satisfaction, further cementing its status as a leading figure in the fiberglass bass boat market.
Recognition Among Elite
Standing tall among an exclusive group of 62 awardees, Bass Cat’s recognition is a testament to its steadfast commitment to providing superior customer experiences. This accolade not only recognizes the company’s dedication but also reinforces its position at the forefront of the marine industry.
Criteria for Excellence
Earning the CSI Award is no small feat. To be considered, companies must achieve an independently verified standard of excellence, boasting a customer satisfaction score of 90 percent or higher throughout the program year. This standard is determined by customer feedback from those who purchased a new boat or engine from January 1, 2023, to December 31, 2023.
A Word from Leadership
Rick Pierce, of Bass Cat & Yar-Craft Boats, extended his heartfelt thanks for the award, praising the collective efforts of the Bass Cat team and its dealerships. He highlighted the company’s long-standing tradition of exceptional customer service and expressed gratitude towards consumers whose feedback made this recognition possible. Pierce also acknowledged the National Marine Manufacturers Association (NMMA) and its president, Frank Hugelmeyer, for their contributions to enhancing the boating experience through initiatives like the CSI program.
About Bass Cat Boats
With its roots firmly planted in Mountain Home, Arkansas, Bass Cat Boats, under the ownership of Correct Craft, has been delivering top-tier bass fishing boats since 1971. As the oldest continuous tournament bass boat company in the U.S., Bass Cat prides itself on its family-operated ethos and commitment to quality. For more details, visit Bass Cat Boats.
About Correct Craft
Correct Craft has been a beacon of innovation and excellence in the marine industry for nearly a century. Based in Florida and with a global footprint, Correct Craft’s mission of “Making Life Better” spans across several subsidiaries, including Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, and more. For further information, please visit Correct Craft
