Alumacraft Sells to Bryton Marine Group

Bryton Marine Group entered into an agreement to acquire Alumacraft assets in St. Peter, Minnesota, from BRP. The announcement of the transition comes as BRP looks to focus more on powerboat activities. 

“I am proud of the strong foundation we have built over the years for this iconic brand, and happy to have found the right buyer for Alumacraft. The family-owned Bryton Marine Group has been in business for decades and we believe that their core values and culture will enable Alumacraft employees to unlock the full potential of the business. We sincerely thank the employees for their dedication, and wish them the very best in this next journey,” says José Boisjoli, president and CEO of BRP.

Bryton Marine, a family-owned business operating in Washington State and British Columbia specializing in aluminum boats, looks forward to adding to its portfolio of renowned boat brands with the acquisition of Alumacraft.

“We are thrilled to acquire the Alumacraft marine business from BRP. This expansion of our North American boat building brand footprint supports our growth and long term ownership objectives,” adds Byron Bolton, CEO of Bryton Marine Group. “For more than 75 years, Alumacraft has been part of family memories. Its heritage is strong in the marine community and we can’t wait to continue growing the brand worldwide. We look forward to welcoming to the Bryton family Alumacraft’s talented employees and loyal dealers. They have been instrumental in building the brand’s reputation for quality and innovation.”

To learn more, visit news.brp.com.