Toro and Major League Fishing Announce Extension of Partnership
Toro enters third year of partnership as the exclusive lawn mower provider of the MLF Bass Pro Tour
BLOOMINGTON, Minn. (February 23, 2023) – Toro, a leading provider of innovative solutions for outdoor power equipment, announces its continued sponsorship of Major League Fishing (MLF), the world’s largest tournament-fishing organization and premier outdoor entertainment brand, for the third year in a row. Toro will partner with MLF on exciting tournaments and events throughout 2023.
In addition to the extended sponsorship of the Bass Pro Tour, Toro is also proud to announce the lineup of #TeamToroMLF anglers for 2023, including:
- Longstanding Team Toro angler, Brent Chapman of Lake Quivira, KS, former tour-level Angler
of the Year (AOY). - Jordan Lee of Cullman, AL, winner of the first-ever MLF Bass Pro Tour (2019), who went on a flurry of wins in 2020 to take home the hardware at Heavy Hitters and the General Tire World Championship, and claim the Bass Pro Tour AOY title.
- Dakota Ebare of Brookeland, TX, a former rodeo bullfighter, who is now making big waves in the MLF circuit and took home his first major career win at the 2023 Series Southwestern Division season opener on Sam Rayburn.
Toro became the exclusive lawn mower provider of the MLF Bass Pro Tour in 2021 and has supported several events over the past two years, including a Spring Clean-Up event featuring MLF anglers, participation in the REDCREST General Tire Outdoor Sports Expo, and ongoing sponsorship of the MLF Bass Pro Tour.
“We are thrilled to continue to build on the amazing relationships with the team at Major League Fishing and our Team Toro angler partners. We like to say that this partnership is where major league mowing meets Major League Fishing, and we’re incredibly proud to be a part of this community,” says Chris Vogtman, managing director of marketing for Toro’s contractor and residential business. “Alongside MLF fans and our customers, we are excited to see what the 2023 MLF season has in store, and will be cheering on our Toro angler partners every step of the way.”
The company will be the title sponsor of the Bass Pro Tour Toro Stage Four at Lake Guntersville Presented by Bass Cat in Guntersville, AL, taking place May 16 – 21, 2023. Toro will also continue its sponsorship of the “Toro Cut Line” feature during the Bass Pro Tour competition. The segment showcases anglers who are on the elimination bubble at each event, and features digital, social, streaming and broadcast integration.
Additionally, Toro will once again be on site as an exhibitor at the upcoming REDCREST General Tire Outdoor Sports Expo in conjunction with the REDCREST tournament in mid-March.
“Since we began conversations with our friends at Toro, we’ve always felt that there’s a very special connection between Toro and Major League Fishing, centered around a deep respect for the outdoors,” says Jim Wilburn, MLF president of sales. “With Toro’s partnership, we’re able to support our fan base and professional anglers in some really exciting ways, whether they’re out on the lake, or in the backyard.”
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Toro, visit Toro.com.
About Toro
With roots dating back to 1914, Toro is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow management, rental and construction equipment, and irrigation solutions. Through a strong network of distributors, dealers, retailers and rental stores in more than 125 countries, Toro helps customers care for their homes, golf courses, sports fields, public green spaces, commercial properties, construction sites and agricultural operations. To learn more, visit Toro.com.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network and on-demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
Major League Fishing – WE ARE Bass Fishing™
