Bajío Sunglasses Partners with Cool Effect for Trash to Treasure Campaign
Leaders in Performance Fishing Eyewear Adopt New Strategy to Maintain Carbon-Neutral Status
New Smyrna Beach, FL (September 21, 2022) – Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses built to save the world’s saltwater flats and estuaries, is proud to announce a new partner in its sustainability journey: Cool Effect. This globally recognized non-profit platform is successfully reducing carbon pollution, through its Trash to Treasure initiative.
Trash to Treasure is a project that benefits the island of Mauritius and is designed to capture the methane being released from the island’s only landfill. The captured methane is then used to supply the island with clean, renewable energy instead of importing dirty coal. Four of Bajío’s most popular bio-based frames are manufactured in Mauritius, a major factor in the eyewear brand’s decision to support Trash to Treasure.
“Bajío believes that carbon, and the global warming crisis it has produced, are the biggest threat to our low-lying flats communities and saltwater fly fishing,” says Bajío founder Al Perkinson. “It’s our goal to make sure we are not part of that problem but instead are highly involved in the solution, hence our decision to be a carbon-neutral brand from inception. We are proud of our first carbon-neutral initiative restoring mangroves in Myanmar and excited to execute the next chapter in our journey to combat climate change and its effects on our beloved saltwater flats.”
Brokering Bajío’s partnership with Cool Effect is Rick Crawford of Emerger Strategies, whose goal is to see the fly fishing industry become the first carbon-neutral industry in the U.S. Emerger Strategies helps companies assess their carbon footprints, take steps to reduce them, and then to offset what is left.
Learn more about Bajío’s sustainability initiatives and eco-conscious packaging by visiting bajiosunglasses.com/pages/sustainability. Carbon neutral from the start, Bajío’s sunglasses are made with sustainability at the forefront, and complement banner days on the flats and beyond.
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About Bajío
Spanish for “the shallows”, Bajío, an independent and employee-owned company, strives to improve the quality of life for the world’s saltwater flats & estuaries, the ecosystems they support, and the communities that depend on them. Bajío sunglasses are hand-assembled in New Smyrna Beach, FL made with sustainability at the forefront, using plant-based materials in their frames, and high-quality proprietary lenses built to filter out the bad and enhance the good. Follow along at Bajíosunglasses.com and on Facebook and Instagram at @Bajíosunglasses for the latest news and updates on their quests to save the ocean, one flat at a time.
About Emerger Strategies:
Emerger Strategies is a sustainable business consultancy whose mission is to solve the climate crisis by helping businesses go Carbon Neutral and Zero Waste. Emerger Strategies is a proud member of 1% For the Planet and donates 1% of its annual sales to a variety of environmental nonprofits working to solve the climate crisis. If you would like to learn more, please visit www.emergerstrategies.com, or if your business would like to join the Fly Fishing Climate Alliance, please email [email protected]
About Cool Effect:
Cool Effect is an innovative platform that allows individuals, businesses, and organizations to have a direct impact on the fight against climate change by connecting them with the highest-quality carbon offset from projects around the globe. Cool Effect provides businesses with the tools they need to become carbon-neutral with no hidden costs. With three easy steps, Cool Effect offers education and advice on how to minimize carbon emissions and then footprint what remains. Cool Effect provides options to purchase carbon offsets from projects that meet custom criteria for mission-driven impact, geographical importance, and budget. From there, Cool Effect can help businesses communicate their commitment to carbon neutrality to employees, customers, and investors. For more information on Cool Effect visit cooleffect.org
