WIX Filters Signs on as Official Sponsor of MLF | Bass Angler Magazine

BENTON, Ky. (May 14, 2024) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today that WIX Filters, a global manufacturer and distributor of quality filters designed to exceed performance demands, has signed on as an Official Sponsor of Major League Fishing and been named the Presenting Sponsor of  MLF Bass Pro Tour U.S. Air Force Stage Five at the Chowan River Presented by WIX Filters.

Founded in 1939 in an old cotton mill in Gastonia, North Carolina, WIX Filters now has 11 facilities in eight different countries and manufactures more than 210 million filters annually. An industry leader in filtration product line breadth, WIX revolutionized the filtration industry, turning the filter market upside down and quickly becoming the industry standard with the invention and patent of a spin-on oil filter design.

“WIX Filters has a long history of supporting fishing enthusiasts through our extensive lines of filtration products for boats, personal watercraft, off-road vehicles and the trucks that pull them,” said Tina Davis, Senior Marketing Manager for WIX Filters. “Major League Fishing provides an ideal platform for WIX Filters to reach an audience of fiercely self-reliant do-it-yourselfers who value the craftsmanship, quality and performance that we deliver.”

The agreement provides significant brand exposure on the MLFNOW! livestream and across all MLF platforms, including the Bass Pro Tour, Tackle Warehouse Invitationals, Toyota Series Presented by Phoenix Boats, Phoenix Bass Fishing League Presented by T-H Marine, Abu Garcia College Fishing Presented by YETI and MLF High School Fishing Presented by Tackle Warehouse circuits.

For 85 years, WIX Filters has been committed to continued product innovations and development to support its customers. From lawnmowers to locomotives, WIX has the right filter for everyone.

“We are thrilled to welcome WIX Filters into the growing list of Major League Fishing sponsors,” said Chris Bork, MLF Vice President of Sponsorship. “WIX provides the coverage, quality and service anglers need, and its dedication to innovation and performance partners perfectly with the mission and goals of MLF.”

For more information on WIX Filters and its premium quality filters designed to exceed performance demands, visit www.wixfilters.com. For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X, Instagram and YouTube.

About WIX Filters

Since 1939, WIX® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. Follow WIX Filters on Facebook at facebook.com/wixfilters, Instagram at @wixfilters or YouTube at youtube.com/TheWixFilters.

About Major League Fishing

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV).

Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

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Source: https://bassanglermag.com/wix-filters-signs-on-as-official-sponsor-of-mlf/