Rapala VMC Acquires Full Ownership of 13 Fishing | Bass Angler Magazine
Rapala VMC Corporation has officially taken complete ownership of 13 Fishing, as founder Jim Coble steps down after selling his remaining 40% share of Dynamic Quality Crafts (DQC), the entity behind the innovative 13 Fishing brand.
RAPALA BEGINS ACQUISITION
Beginning in 2019, Rapala VMC has been a strategic partner in 13 Fishing, initially acquiring a 49% stake announced at ICAST. Their involvement expanded earlier this year to 60%, and now the journey comes to its full evolution with Rapala VMC embracing total ownership.
A NEW CHAPTER
Lars Ollberg, President and CEO of Rapala, expressed enthusiasm for this new chapter: “We’ve come full circle and are ready to dive full-time into the US rod and reel market. With our nationwide sales force gearing up, we anticipate kickstarting operations from January 1st.”
Founded in 2012 by Jim Coble, 13 Fishing made waves as a refreshing and innovative force in the angling industry, rapidly gaining acclaim for its diverse lineup of freshwater, inshore rods and reels, and its prominent position in the ice fishing market.
The acquisition marks a significant step for Rapala VMC to fortify its foothold in the US market. Leveraging one of the most extensive distribution networks nationwide and its robust manufacturing and purchasing prowess, the union is set to significantly amplify 13 Fishing’s market presence.
“The integration of 13 Fishing comes at an opportune moment as the market stabilizes post-pandemic,” Ollberg remarks. “13 Fishing’s established record in cultivating a dynamic brand and pioneering products is commendable. It has carved a substantial niche in the highly competitive global fishing tackle market.”
Rapala VMC extends its gratitude to Jim Coble for his passionate stewardship of 13 Fishing and wishes him the best in his future endeavors.
The brand’s future growth will be steered by the marketing expertise of Rapala USA and the innovative spirit of the 13 Fishing product development team.
About Rapala VMC Corporation
Rapala VMC Corporation is a leading fishing tackle company and the global market leader in fishing lures, treble hooks, and fishing related knives and tools. The company also distributes a wide range of utility knives and tools for various consumer markets.
About 13 Fishing
13 Fishing is a brand under DQC International Corp, known for its high-quality fishing gear that provides a unique experience for anglers. With a focus on innovation and design, 13 Fishing has established itself as a favorite among fishing enthusiasts.
