Fin-Nor Eyewear Adds Rx Program to 25 Sunglass Models

Fin-Nor joins the prescription market with their angler-built eyewear technology

Columbia, SC (June 28, 2023) – Fin-Nor, leader of angler innovation and technology, is thrilled to announce the new Rx program for their high-end performance sunglasses, purpose-built for anglers and the outdoor lifestyle. This marks the first step into the prescription eyewear market since launching their sunglasses in February 2022.

Fin-Nor performance sunglasses are engineered to withstand the elements and barriers faced on the water daily. Now anglers needing corrective vision can take advantage of this premium eyewear technology through the new Fin-Nor Rx program that will support progressive or single vision prescriptions, with options in the polycarbonate lenses for all 25 models with 193 total style/frame color/lens options to choose from. Prescription lenses will feature the breakthrough Lateral Line technology, the most innovative lens technology for people who spend time on the water. This lens technology enhances your vision through distortion-free color, unmatched sharpness, and premium polarization.

Fin-Nor prescription sunglasses use the most advanced digital surfacing technology, lending a more accurate prescription while adding clarity to your vision. The proprietary Lateral Line lens technology offers a balanced approach to color enhancement that intensifies primary colors without color distortion. It creates a more natural and realistic experience that limits eye fatigue and makes it easier for the brain to quickly identify and process the view on and beneath the water’s surface. Fin-Nor lenses cut through glare, eliminating confusing light and optimizing visibility in aquatic environments; they also reduce blue light transmittance, allowing your vision to cut through mist and haze like no other.

Additional Fin-Nor Rx Program Features:

Front and Backside hydrophobic/oleophobic coating
Superior optical grade backside AR coating
Authentic “Fin-Nor Rx” laser-etched logo
100% UV protection
Uncompromised 100% polarization

Fin-Nor’s lightweight frames use advanced, eco-friendly materials designed for all-day comfort and engineered for proper airflow. The performance frames feature an innovative venting system, built-in shields for light management, adjustable nose pads, and spring hinges for flexibility and fit.

For more information about the Fin-Nor Rx program or product information, click here.

About Fin-Nor
Fin-Nor is an iconic saltwater fishing brand that makes innovative tools for sportsmen and women to explore beneath and beyond without limit. From its first fishing reel in 1936 to its latest line of eyewear and newly crafted rods and reels, Fin-Nor tools remain purpose-built for life at sea. The brand, which is owned by Pure Fishing, recently launched its line of unmatched performance sunglasses for anglers, using proprietary Lateral Line Lens Technology, which enhances vision on the water no matter the conditions.

About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, Berkley®, DAM®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Madcat®, Mitchell®, Penn®, Pflueger®, Plano®, Prologic®, Savage Gear®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Media Contacts:
Michelle Gandola, Gunpowder, Inc.
619-307-5834 or [email protected]

Quinn Faeth, Gunpowder, Inc.
952-428-9109 or [email protected]