Highfield names new California-based dealer

Highfield Boats recently announced the addition of new California dealer partner Boat Specialists. The move supports Highfield’s ongoing U.S. market-share growth.

“Highfield remains the leader in RIB sales in the U.S. this year with 17.4% market share. We also have expanded our offering of medium and large RIBs. This has led us to actively seek new dealer partners to help us meet customer demand across the country,” said Christophe Lavigne, President, Highfield Boats USA. 

Lavigne continued, “We are excited to welcome Boat Specialists to our growing network of dealer partners. Over nearly 50 years, Boat Specialists has built a reputation as one of the premier dealers serving boating enthusiasts on the U.S. West Coast by representing only top-of-the-line boat brands and providing outstanding customer support.” 

Boat Specialists operates two full-service locations – one in Ventura covering Southern California, and the other in Richmond serving Northern California. Boat Specialists caters to a wide spectrum of boaters, including both powerboaters and sailors.

“We chose Highfield as we know it’s a high-quality, well-built product that fills a void we had in our product offerings,” said Jared Potts, president of Boat Specialists. “Larger aluminum-hull RIBS is an area we want to expand under our umbrella of product offerings.”

Boat Specialists will offer the entire Highfield line of RIBS from 6- to 30-feet to its customers to suit their varied needs. 

“We cater to a diverse clientele,” added Potts. “Some (mainly sailboaters) are looking for small, lightweight tenders. Other customers are interested in Highfield’s large RIBs. Some boaters will use the product as their primary vessel.”

Source: https://boatingindustry.com/news/2023/04/25/highfield-names-new-california-based-dealer/