Two Cruise Lines Join Cruise the Great Lakes Marketing Program

Cruise the Great Lakes welcomes two premier cruise lines as its newest members: Victory Cruise Lines and PONANT. Both cruise lines have had ships on the Great Lakes and St. Lawrence River for several years and have decided to strengthen their commitment to serving the region. They join Pearl Seas Cruises, St. Lawrence Cruise Lines and Viking Cruises as members.

Founded in 2018, Cruise the Great Lakes is the region’s cruise marketing program focused on attracting more passengers. This past December, Cruise the Great Lakes announced that Great Lakes cruises are projected to welcome over 22,000 individual passengers, representing a nearly 10% increase from 2024. It also projects more than 700 port visits planned, up almost 30% from last year.

Victory Cruise Lines announced in 2024 that it would return to the Great Lakes in 2025, bringing its intimate luxury vessels, Victory I and Victory II. PONANT’s striking ships, Le Bellot and Le Champlain, are also familiar sites around the region. The cruise line has a full 2025 cruising schedule.

Cruise the Great Lakes officials announced recently that it anticipates more than $230 million in economic impact across the area in 2025, reflecting a 15% increase from the previous year.

Learn more at cruisethegreatlakes.com.