Papa’s Pilar Partnering With Powerboat P1
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Racing: Papa’s Pilar Partnering With Powerboat P1
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Papa’s Pillar, a premium rum brand, has signed on with Powerboat P1 as the offshore race-event producer’s official rum sponsor for its upcoming events in Cocoa Beach, Sarasota and St. Petersburg, Fla. All three contests are part of the eight-race American Power Boat Association Offshore National Championship Series, which kicks off May 19-22 with Thunder on Cocoa Beach.
Papa’s Pilar is back in the offshore racing sponsorship game. Photo from Thunder On Cocoa Beach 2015 by Pete Boden copyright Shoot 2 Thrill Pix.
According to a press release this morning from Powerboat P1, the partnership will include a pop-up activation at the P1 Village—”a new fan-engagement zone with unique experiences and vendors”—that will be at the P1 Offshore Sarasota Grand Prix and carried forward through the season.
The top-shelf spirit was named in honor of Ernest Hemingway and the Pilar, his prized fishing boat.
“Hemingway had many passions but his one true love was his boat, Pilar,” said Jessie Behar, director of consumer strategy and engagement for Papa’s Pilar, in the release. “He spent much of his time out on the water and lived a lifestyle where he was never a spectator.
“Papa’s Pilar was crafted to honor that sense of spirit,” he continued. “We consider ourselves citizens for the ocean and we’re excited to partner with P1 Offshore to continue honoring Papa’s legacy while engaging with racing fans and boating enthusiasts who share that same adventurous spirit,”
Attendees at P1 Villages and VIP ticket holders will have access to custom-produced merchandise, giveaways, music, games and signature Papa’s Pilar cocktails.
“We are thrilled to be associating with Papa’s Pilar and are eager to develop compelling and fun engagement together with our lifestyle brands,” said Tim Ramsberger, the chief executive officer of Powerboat P1 USA, in the release. “We look forward to helping continue the rapid growth and reach of Papa’s Pilar through our expanding entertainment platforms.”
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