New Boat Brand, Phenom Yachts, Launched at FLIBS

Combining the attributes of family, fishing, luxury and performance into one center console is no easy feat, but Phenom Yachts aims to do just that. The new high-end center console yacht manufacturer made its debut at the Fort Lauderdale International Boat Show last October.

The brand’s first models are the Phenom 34 and 37. For buyers wanting a more family friendly boat, the Phenoms can be designed with luxurious convertible aft seating, custom triple seating at the helm, as well as optional bow seating with actuated bow table. If customers want a hardcore fishing machine, they can choose an open bow with dual side-entry doors and a revolutionary fully automatic pressurized livewell system named NextStep Livewell System.

Other features include wider beams (10 feet, 5 inches on the 34, 11 feet, 2 inches on the 37), triple custom air-conditioned helm chairs on electric slides and Phenom’s NextStep Stepped Hull. Powering the Phenom 37 will be either twin 600-hp or triple 400-hp Mercury Outboards with an estimated range of over 400 miles on a full tank and a top speed over 70 mph.

Pricing for the Phenom 34 starts at $695,000, while pricing for the 37 starts at $895,000.

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