MasterCraft Launches Surf To Save Lives Campaign Supporting St. Jude

MasterCraft’s new Surf to Save Lives campaign will benefit St. Jude Children’s Research Hospital by raising awareness and supporting the work of St. Jude in researching and treating childhood cancer.

From now until October 1, MasterCraft will donate $1 to St. Jude for every minute of on-water activity logged on the MasterCraft app, with a maximum donation of $75,000. Boaters can raise funds while enjoying their favorite towsports like wakeboarding, waterskiing or wakesurfing. This fundraising and awareness campaign is not limited to only MasterCraft owners; any boat owner can participate by simply downloading the MasterCraft app and logging their towing time.

Former professional wakeboarder, TV host and MasterCraft ambassador Alexa Score will serve as the spokesperson for the Surf to Save Lives campaign. “

As a survivor of childhood leukemia, a type of blood cancer, this cause is near and dear to my heart,” Score says. “Having benefited from life-saving medical care myself, I am proud to be involved in this campaign and to combine my love of watersports with the opportunity to contribute to the vital work being done by St. Jude to help kids with cancer. I hope everyone joins me by downloading the MasterCraft Connect app and getting out on the water to help us help St. Jude carry out its mission.”

For more info, visit mastercraft.com/stjude.