Invictus Introduces New ST550 Flagship

The latest flagship from Invictus Yachts will make its world debut at the 2025 Cannes Yachting Festival in September. Over 55 feet in length, the ST550 boasts a modern yet timeless design, delivering an exceptional level of comfort and functionality while reimagining outdoor space with a large bow living area that can be enjoyed even while underway. 

“In opposition to the more common approaches, which tend to sacrifice space on the main deck and bow to prioritize the stern, we have divided the spaces to enhance all three areas without sacrificing any one in favor of the others,” explains General Manager of Invictus Rosario Alcaro. “The result is that, while maintaining generous space in each area, we have been able to ensure comfort throughout the entire yacht: main deck, stern and bow. In particular, we have enhanced the bow layout, making it almost the most important area of a yacht designed for cruising in direct contact with the sea, offering an almost private experience, rather than experiencing it in the interior spaces or the traditionally more active stern.” 

A generous cockpit and dining area, as well as a salon, customizable kitchen and fully equipped helm deliver space and comfort while on the water. Large windows invite the outdoors in, while collapsable bulwarks expand the walkable area and create more connection to the sea. A large swim platform, tender garage with two-level openings and two luxurious cabins complete the onboard living space.

“Owners can choose from the entire Invictus color palette, with the addition of two new options: the special ‘Stone White’ and ‘Deep Groove,’ a metallic blue gradient inspired by the sea and sky, creating a rhythmic alternation of blue and azure,” adds Designer Christian Grande. “We’ve also focused on redesigning the outdoor upholstery, moving away from the usual materials found in this segment, such as vinyl, and opting for high-quality breathable fabrics typically used on large yachts, accented with synthetic leather trims, as is typical for Invictus. And if the owner desires something even more unique, they can take advantage of the Invictus Atelier program.” 

Visit invictusyacht.com/st-range/st550/ to learn more.