Continuum Ventures to Invest in Action Water Sports

Continuum Ventures to Invest in Action Water Sports


Action Water Sports announced a strategic partnership with the Doug and Maria DeVos family investment business, Continuum Ventures, to invest in Action Water Sports to advance continued growth and continue the legacy of the company.

“Action Water Sports has experienced exceptional growth as a lifestyle brand, serving a discerning customer base who share a love of adventure and the water,” says Jerry Brouwer, who will continue as an owner and president of AWS.  “As we looked to the future, we were seeking a partner who shares our passion for boating and values – and we couldn’t be more pleased to partner with Continuum Ventures and the Doug and Maria DeVos family in the next chapter of growth for Action Water Sports.”

Founded in 1990 as a family-owned business, AWS has three dealerships in Michigan, one in Florida and operates Action Wake Park in Michigan, a premier full-size cable wakeboard facility. The company specializes in retailing premium marine brands like MasterCraft, Cobalt, Barletta and others, as well as providing a wide range of services.

“The investment in Action Water Sports is a significant step forward in our strategy to build a strong and diversified marine business that offers premium boat brands, services, and amenities that serve boaters and water enthusiasts,” adds Mike Cazer, chief executive officer of Continuum Ventures.  “Jerry and his team have built an exceptional business – and we come into this partnership as family-owned businesses with shared values, a love for boating, and the desire to deliver exceptional experiences for AWS’s customers.”

Brouwer will continue to lead the overall business as president as well as heading up its Hudsonville location, while Gregg Rising (Fenton), Jerry Timmer (Traverse City), and Phil Miklo (Polk City) will continue to serve as the general managers of their respective dealership locations. 

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