In Our Wake: The Comeback Kid

I’ve long believed that competition is a good thing, it staves off complacency and drives innovation. On the British Isles there have long been three builders pushing one another—Princess, Sunseeker and Fairline. The latter—Fairline—has endured troubled waters these past years while enduring multiple ownership changes. It appears there are calmer waters ahead as its current owner is again investing heavily in the product line. With steadfast ownership, new U.S. dealers and a fleet of fresh new models bound for the states it appears this 60-year-old builder is poised for a comeback tour. Stay tuned.

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This article originally appeared in the October 2023 issue of Power & Motoryacht magazine.

Source: https://www.powerandmotoryacht.com/column/in-our-wake-the-comeback-kid