Yamaha Rightwaters sponsors Fishing’s Future

Yamaha Rightwaters has announced its sponsorship of Fishing’s Future, an organization that provides family-oriented fishing activities. Through the new relationship, Yamaha Rightwaters will provide Fishing’s Future with a Yamaha F175 outboard to power its “ICAN” vessel, a 25-foot Triton designed for families with disabilities. The “ICAN” vessel is modified with heightened railings, an open floor […]

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Yamaha highlights career development during Marine Technician Week

Yamaha Marine celebrates 2023 International Marine Technician week by highlighting a host of career development training opportunities available for current and aspiring marine technicians. “Yamaha reinforces the company’s commitment to building a solid marine technician workforce through Yamaha Marine University training and dealer recognition initiatives. We understand that exceptional service leads to unforgettable experiences on […]

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Yamaha Dealers awarded Marine Service PRO recognition

Yamaha U.S. Marine Business Unit recently recognized 135 Yamaha authorized marine dealers for reaching various Yamaha Marine Service PRO levels of achievement. Established in 2022, the Yamaha Marine Service PRO program consists of three designated tiers indicating the level of training achieved by dealer technicians: Pro, Pro Elite and Pro Elite Plus. Starting January 1, […]

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Yamaha opens new Marine Innovation Center

Yamaha U.S. Marine Business Unit has announced the grand opening of a new Marine Innovation Center in Kennesaw, Ga. on April 12. Governor Brian Kemp, First Lady Marty Kemp and Mayor Derek Easterling of Kennesaw attended the ribbon cutting ceremony for the new 75,280 square foot facility which now houses the Yamaha Marine Connected Division […]

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Yamaha Marine names director of connectivity division

Yamaha announced that Andrew Cullen has been named the new Director of Marine Connectivity. In his new role, Cullen is responsible for all facets of creating and supporting the Connected Boat experience to dealers, consumers and OEMs. Created in 2022, the Yamaha Marine Connectivity Division focuses on planning, building and executing Yamaha’s strategy and vision […]

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Yamaha names external affairs director

Yamaha has named Martin Peters director of marine external affairs. With the new role comes official responsibilities for marine sustainability and regulatory affairs in addition to government relations and communications. “Yamaha remains dedicated to sustainability and as Director of Marine External Affairs, Martin will help lead the effort to reduce the carbon footprint of the […]

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Yamaha Rightwaters sponsors Boone Lake Association

Yamaha has become an official outboard sponsor of Boone Lake Association (BLA) as the environmental group forms a new relationship with Yamaha Rightwaters. Formed in 1983 to oversee the water quality of Boone Lake, BLA is one of the oldest established environmental groups in the state of Tennessee. Yamaha Rightwaters will provide BLA with a […]

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Yamaha Introduces Upgraded 450-hp XTO Offshore Outboard

Yamaha Marine’s updated 450-hp XTO Offshore outboard delivers greater convenience and enhanced technology. The new XTO 450 features the same 5.6-liter of big block displacement and long list of features as the original XTO 425, but includes more torque and power. “In addition, Yamaha’s esteemed F200 and F150 DEC and Mechanical outboards now feature integrated […]

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Yamaha appoints marine VP

Yamaha U.S. Marine Business Unit has announced the appointment of Mark Tracy to the role of Vice President. In his new position, Tracy will continue to oversee Yamaha Marine Power Sales and Marketing teams, with the added responsibility of the Marine Customer Experience (Marine Service) team. “Mark continues to play a key role in defining […]

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Yamaha debuts updated XTO Offshore outboard

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Yamaha Introduces 450 hp V-8 Outboard

In addition to offer 25 more horses than its predecessor, the XTO Offshore 450 offers a host of upgrades that increase performance and ease of ownership. Courtesy Yamaha Yamaha Marine has debuted an updated XTO Offshore V-8 outboard that delivers 450 hp, as well as enhanced technology and greater conveniences. It features the same 5.6-liter […]

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Yamaha Rightwaters announces new T-BART relationship

Yamaha announced it has become an official outboard sponsor of Tellico Boaters Assistance Response Team (T-BART) as the response team forms a new relationship with Yamaha Rightwaters. Pursuant to the three-year agreement, Yamaha will assist T-BART by providing a Yamaha F115 outboard and other financial backing. Yamaha Rightwaters supports T-BART’s mission to assist stranded boaters […]

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Yamaha names district manager of the year

Yamaha WaterCraft Group, a division of the Yamaha U.S. Marine Business Unit, named Mountain West District Manager Adam Williamson their 2022 District Manager of the Year. The WaterCraft Group’s District Manager of the Year Award is based on Yamaha boat and WaveRunner wholesale and retail sales attainments, employee evaluation scores, dealer CSI scores, and dealer […]

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Yamaha adopts plant-derived materials for PWC parts

Yamaha Marine U.S. Business Unit will soon begin to use plant-derived cellulose nanofiber (CNF) reinforced resin in the production of specific watercraft parts. The CNF reinforced resin, developed through a collaborative agreement between Yamaha Motor Co., Ltd. in Japan (“Yamaha Motor”) and Nippon Paper Industries Corporation, Ltd., represents what appears to be one of the […]

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Yamaha technical school program expands

The Yamaha Marine Technical School Partnership program (TSP) added ten new schools to its growing list of participants during the last 12 months, bringing the total number to 117 nationwide. Developed in 2015, Yamaha’s TSP program aims to develop a stronger marine technician workforce through a certified curriculum, Yamaha systems access and product donations used […]

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NMMA team visits Syntec, Yamaha

The National Marine Manufacturers Association (NMMA) team spent time in Georgia last week visiting two member company facilities, including Syntec Industries in Rome and Dalton, as well as Yamaha Motor Manufacturing Corporation of America, located in Newnan. Long time members of the NMMA, Syntec Industries offers the most extensive collection of carpets, resilient flooring, LVT, […]

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Yamaha offers support to Center for Coastal Studies

Yamaha Rightwaters continues its support of the Center for Coastal Studies in Provincetown, Mass., by recently helping the marine rescue organization repower a boat with new 300-horsepower outboards. The F300s will power the twin-engine Ibis, a whale disentanglement vessel used to assist with several research and rescue programs in the Cape Cod Bay area. “The Center for […]

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2022 Kenai Classic Roundtable addresses invasive species

The 9th Annual Kenai Classic Roundtable included a discussion on the damage caused by aquatic invasive species. The Aquatic Invasive Species (AIS) Blue Ribbon Commission shared concerns and sought input on solutions from an audience of key officials including U.S. Senators Lisa Murkowski (R-Alaska) and Dan Sullivan (R-Alaska), Governor Mike Dunleavy and Dr. Richard Spinrad, NOAA Administrator. […]

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