Refocusing on relationships

By Matt Sellhorst Have your sales become more transactional in the past several years? For many dealers that has become the norm with the flood of demand, the trickle of supply and limited time to get boats delivered.  Maybe you’ve had a few more disgruntled clients because of delays in major unit delivery. Maybe you’ve […]

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How will you handle a slow down in demand?

By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or “Your Style of Boats for Sale.” This can be an outstanding tool for seeing demand trends in the industry and it’s obviously slowing. We knew this would happen, the question is, how will you and […]

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