E1 Electric Racebird

An electrifying chat with Mercury Racing’s Stuart Halley. Born to Fly Mercury’s radical electric outboard will shake up boat racing. We’ve seen a slew of radical electric boating technology over the last few years. From X-Shore’s daycruisers to Evoy-driven Axopars to hyper-efficient hydrofoils from Candela and America’s Cup Emirates Team New Zealand, it’s a fascinating […]

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Navico Fathom e-Power

Fathom serves as an integrated auxiliary power system that includes monitoring and control via a mobile app. Courtesy Navico Special delivery: Sign up for the free Boating email newsletter. Subscribe to Boating magazine for $14 for 1 year and receive 4 bonus digital issues. Fossil-fuel marine generators have long served the AC electrical needs of boaters while away from […]

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Mercury V-10 Verado Outboard

The torque curve feels fat and flat; these motors pull hard through the entire rpm range. Courtesy Mercury Marine The first question we asked about Mercury’s V-10 Verado outboards is why a V-10? The answer proved straightforward. By maintaining the 64-degree cylinder angle of the V-8 Verado 250/300 hp motors, Mercury can offer a 350/400 […]

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Lowrance Unveils the Ultimate Fishing System

Lowrance Unveils Next Generation of the Ultimate Fishing System Lowrance, a world-leader in fishing electronics since 1957, has rolled out its next generation of fishing electronics this week – Lowrance Unveils Next Generation of the Ultimate Fishing System. The new HDS PRO® chartplotter/fishfinder, highest resolution ActiveTarget™ 2 Live Sonar and, ultra high-definition Active Imaging™ HD provide anglers the complete package of the latest […]

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IBEX Innovations

IBEX Carries On Hurricane Ian put the kibosh on IBEX 2022, but didn’t dissuade the Innovation Awards judges from evaluating entries. Southern Boating is combining the Engine Room and Wired columns this month to highlight some of the products entered into the 2022 International BoatBuilders’ Exhibition and Conference (IBEX) Innovation Awards. Due to the timing […]

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Mercury announces v10 outborad

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has introduced the industry’s first V10 outboard with the launch of its 5.7L 350 and 400hp Verado outboard engines. The Verado’s are compatible with the latest Mercury SmartCraft technologies and will be offered with an optional dual-mode 48V/12V alternator to pair with Navico Group’s Fathom e-power […]

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Mercury Marine Unveils V10 Outboards

Mercury Marine introduces the industry’s first V10 outboards — the all-new 350 and 400hp Verado engines FOND DU LAC, Wis. (Nov. 15, 2022) — Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced the industry’s first ever V10 outboard with the official launch of its all-new 5.7L 350 and 400hp Verado® outboard engines. […]

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Mercury Marine Introduces First V10 Outboard

Mercury Marine has introduced the world’s first V10 outboard as part of its Verado line, seen here on a Boston Whaler. Mercury Marine Mercury Marine, a division of Brunswick Corporation, today introduced the industry’s first ever V10 outboard with the official launch of its all-new 5.7L 350 and 400hp Verado® outboard engines. Consistent with the […]

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BREAKING: Mercury’s New V10

Editor-at-Large Charlie Levine reports from Lake X on Mercury’s new line of modern, light-weight V10 outboards. Learn more here and stay tuned for more reporting from his on-the-water testing. Quiet. Smooth. High performance. Those were just some of the buzz words used to describe Mercury’s industry-first V10 outboards, the new 5.7L 350- and 400-hp Verados. […]

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Brunswick reports record sales at 2022 FLIBS

Brunswick Corporation announced another record-breaking performance at the 2022 Fort Lauderdale International Boat Show (FLIBS) with record sales and share gains from many of Brunswick’s award-winning brands. Brunswick reported the following notable outcomes from the four-day event: Sea Ray reported a 33% increase in revenue vs. the 2021 show and a 17% increase in overall […]

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IBEX announces 2022 Innovation Awards

IBEX announced the winners of the 2022 IBEX Innovation Awards. The program is managed by the National Marine Manufacturers Association (NMMA) and judged by Boating Writers International (BWI). The judges selected ten Innovation Award winners and three honorable mentions from almost 70 entries submitted by exhibiting marine industry companies. Awards were presented yesterday during the […]

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Heyday Launches All-New H20

Heyday’s new H20 launches with Mercury Marine V-drive power. Courtesy Heyday Special delivery: Sign up for the free Boating email newsletter. Subscribe to Boating magazine for $14 for 1 year and receive 4 bonus digital issues. KNOXVILLE, Tenn. – October 21, 2022 – Building on the success of the multi-award-winning H22, Heyday Wake Boats today announced the launch of […]

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Sea Ray Debuts SLX 260 Surf

Sea Ray Boats SLX 260 Surf Courtesy Sea Ray Boats Sea Ray’s next generation of sport boats is continuing to steal the spotlight with the introduction of the brand-new SLX 260 Surf. Combining the next-level luxury of the SLX 260 with innovative wakesurfing technology, the new vessel is crafted to elevate the experiences of boaters […]

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LOWE BOATS ANNOUNCES 2023 STINGER 8-SERIES BASS BOATS

LEBANON, Mo. – Lowe Boats, a leading manufacturer of high-quality, full-featured aluminum boats, today announced the redesigned fast and stylish 2023 Stinger 8-Series bass boats, perfect for the amateur or professional tournament angler. 2023 Lowe Stinger 8-Series Built on a cross-lock stringer system, the 2023 Stinger 8-Series boasts a strong foundation offering anglers a stable […]

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LUND® LAUNCHES PRO-V 2023 MODEL LINE

LUND® LAUNCHES PRO-V 2023 MODEL LINE New York Mills, Minn. – Lund® Boats, a leading manufacturer of aluminum and fiberglass fishing boats, announced today the redesign of its iconic Pro-V series. First launched in 1988, the Pro-V is celebrating its 35th anniversary with this refresh, which includes a consolidation of features previously found in the […]

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Navico Group launches Fathom e-Power System

Navico Group has announced the launch of the new Fathom e-Power System, an integrated lithium-ion auxiliary power management system. “Navico Group’s portfolio of diverse products and brands puts us in a unique position to deliver advanced integrated technologies like the Fathom e-Power System,” said Brett Dibkey, Navico Group President. “We are laser focused on our ACES strategy […]

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2022 Movers & Shakers

By Adam Quandt The 12th Annual Boating Industry Movers & Shakers awards recognize outstanding leaders and trailblazers across the recreational boating industry who continually pursue and embrace the challenge of change. This year’s Mover & Shaker of the Year and finalists continue to drive innovation and navigate challenges and changes across our ever-changing industry through […]

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RELiON Battery joins The Conservation Alliance

RELiON Battery, a part of the Navico Group, has announced a partnership with The Conservation Alliance, an organization of like-minded businesses whose collective contributions support grassroots environmental organizations. By becoming a business member of The Conservation Alliance, RELiON will be a part of a joint effort to protect and preserve wild places and wildlife. The […]

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The Boss of Brunswick

It’s possible you don’t know all that Brunswick encompasses, but you definitely know their brands like Sea Ray, Boston Whaler, Mercury, Freedom Boat Club, Navico and so many others. Brunswick is the kind of company that doesn’t simply follow trends, they create them. That’s why we were excited to sit down with CEO Dave Foulkes […]

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