Alex Pratt: Class 1 And The Art Of Building Brand Awareness

May 2, 2023 Boat Lyfe

Entering his second full season of Class 1 offshore racing, Good Boy vodka and hard seltzer founder Alex Pratt has no intentions of throttling back—on anything. If anything, his intensity is increasing as the former motorcycle racer originally out of Michigan has dedicated his racing efforts to creating a platform for his thriving brand. The […]

Kroger-Albertsons Merger Expected to Impact Seafood Product Sourcing

October 19, 2022 Boat Lyfe

Seafood in a grocery store display case. File photo by Margaret Bauman. Two major national retail supermarket chains, Cincinnati-based Kroger and Albertsons, which is headquartered in Boise, Idaho, have entered into an agreement to merge their organizations. In an announcement this past week the two companies said that they plan to expand customer reach to […]

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Kroger-Albertsons Merger Expected to Impact Seafood Product Sourcing