The LIVETARGET LIVE SHRIMP Embodies Match-the-Hatch Perfection

The LIVETARGET LIVE SHRIMP Embodies Match-the-Hatch Perfection Meet the Only Shrimp that Looks AND Acts Alive at ICAST 2022 Inshore waters offer boundless opportunities. Here, uncountable numbers of redfish, snook, speckled sea trout, and flounder feast upon a bounty of menhaden, mullet, crabs, and more. Swimming within these saline waters, hiding within the grasses, and […]

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New Fishing Gear for 2022

The International Convention of Allied Sportfishing Trades (ICAST) is a blur of excitement and chaos, bringing together many of today’s top fishing tackle, electronics, and apparel manufacturers. Taking place at the Orange County Convention Center in Orlando, Florida, lots of major players in the fresh- and saltwater fishing industries are there to showcase new products. […]

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New Spinnerbaits and Buzzbait by SPRO

Spinnerbaits the Pros Use by SPRO® Flash, action and vibration are a deadly combination when it comes to triggering a bass to bite. Few lures can cover water and grab a fish’s attention like a spinnerbait.  The pros at SPRO® recognize the deadly combination of flashing blades and thumping vibration for bass anglers and have […]

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New Mimic Minnow Swim Jig from Northland Fishing Tackle

BEMIDJI, MN (July 1, 2022) – Swimbait fishing has its origins on the southern reservoirs of California. Back in the 80’s, anglers learned to mimic the looks and locomotion of trout. Why? Like stripers on mid-state reservoirs, gigantic black bass realize the full-meal-deal these stocked fish provide. Over time, bassers around the country applied the […]

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John Soukup – Featured on Bass Edge Radio Podcast

WILDWOOD, Mo. – Bass Edge Radio, presented by Megaware KeelGuard has current BASS Open Series Overall AOY leader and NPFL Pro John Soukup as the featured Angler Spotlight in this top-rated podcast.  Bass Edge hosts Aaron Martin and Kurt Dove dive into John’s success as 2021 2X NPFL Champion, his lead in the 2022 BASS […]

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SpiderWire Dura Braid Wins Fishing Line Category

ICAST 2022, SpiderWire DuraBraid takes home the trophy for Best of Category in Fishing Line – a reputable feat after being introduced at ICAST in 2021. SpiderWire DuraBraid continues to impress anglers that demand high performance as the most abrasion-resistant conventional braided line on the market. Now this popular braided line is available in Hi-Vis Yellow. SpiderWire […]

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New Topwater Bait from Z-Man HellraiZer

Groundbreaking Z-Man® HellraiZer™ carves out radical new topwater category HellraiZer To harness the sound and action of a ChatterBait® bladed jig and to transfer its pent-up energy straight to the surface . . . No one knows for sure when Ron Davis first envisioned his original surface slashing ChatterBait. That includes Davis himself, whose workshop […]

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Nick Honachefsky’s Top New Products from ICAST 2022

It’s no secret the Covid-19 pandemic pretty much shut down the world’s supply production chain, but even through challenging times, the fishing industry managed to crank out some top-notch new products to showcase at ICAST. Usually, it’s a top-10 roundup, but this one goes up to 11 (for all you This is Spinal Tap fans). […]

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4 Ways to Make Your Fishing Experience Easier

Everyone wants to spend less time fishing and more time catching fish. This is particularly true for novice anglers who are looking to get into the hobby. If you’re a beginning angler, chances are you’re already thinking about how to make your trip to the local trout stream easier on your wallet and your conscience. […]

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Why Conventional Reels are Better Than Spinning Reels

Both reel designs catch fish, so the choice comes down to personal preference ­during the tackle-buying process. Baitcasters offer simplicity of design, but spinning reels come in a far wider variety of styles, sizes and capacities. Tim Barker To end the debate, so we can move on to more important topics, I say conventional reels are […]

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Shimano Unveils New Saragosa SW BFC

Shimano’s Billfish Concept Spinning Reel Blends Precision Engineering with Enduring Craftsmanship     Every inch counts when a billfish is within reach, and the all-new Saragosa SW BFC provides the competitive advantage elite anglers need to close the gap when a tournament check or world record is on the line. Nearly a decade since the […]

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ICAST celebrates success in 2022 show

Recreational fishing’s future continues to look bright, as the industry’s largest trade show, ICAST, returned to form last week. In total, more than 12,000 exhibitors, buyers and media converged on the Orange County Convention Center to showcase the widest array of fishing gear, tackle, accessories and apparelavailable in one location. ICAST is produced by the […]

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Northland Fishing Tackle announces a New Set of Bass Jigs

Northland Fishing Tackle announces a fistful of bass-jigs that’ll please anglers north, south, east, and west Bass Jig Bonanza BEMIDJI, MN (DATE) – From the godfathers of modern jig technology comes a slew of new Northland Fishing Tackle jigs designed specifically for largemouth, spotted, and smallmouth bass. Meticulously architected for tactical techniques, Northland’s new assortment […]

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Diawa’s Finest Air Drive Spinning Reel the Exist

Behold the newest of high-end freshwater and inshore spinning reels, Daiwa’s brilliantly designed EXIST. Style, innovation, research, and passion come together in the birth of the new EXIST. What is unarguably the finest spinning reel in EXISTence, features all exclusive technologies you’d come to expect from a Daiwa flagship product. Adjectives fail to describe the […]

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Swimming Freely

  East coast, West coast, Gulf coast, Daiwa’s new Free Swimmer makes live-lining a snap while stopping trophies in their tracks. Cypress, CA (July 13, 2022) – Move over saltwater lunkers, you’re about to meet your match. It’s called the Free Swimmer and it’s from Daiwa, so you know you’re in deep trouble. Get ready […]

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