Discover Boating campaign brings in new boaters

Last spring, Discover Boating set out to engage the next generation of boaters while continuing to retain newcomers and legacy boaters through its ‘See You Out Here’ campaign. Supported by a comprehensive marketing strategy, the campaign made an impact in attracting younger, more diverse boaters as demonstrated by the 145% increase in website visitors ages 18-44 and 31% […]

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Discover Boating partners with ESPN

As part of the 2022 marketing campaign, Discover Boating, powered by NMMA and MRAA, is partnering with media that align with the brand’s traditional, growth and emerging audiences to amplify the joys of boating and generate interest and awareness. With a strong interest in sports being a common thread across Discover Boating’s target audiences, one of […]

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