MarineMax announces new appointment to its Board of Directors

MarineMax, Inc. has announced that Mercedes Romero has been appointed to its Board of Directors effective October 1, 2022. Mercedes Romero is the Global Chief Procurement Officer at Primo Water. She brings over 25 years of experience across industries such as Consumer Packaged Goods (Procter & Gamble, Clorox), Spirits (Diageo, Campari), Pharmaceutical (Teva), Retail (Starbucks), […]

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The Boat House merges with Beacon Marine

Today, The Boat House announced that it has merged with Beacon Marine LLC, expanding the group to eleven locations across the Midwest and Florida.  This merger adds several sales, service, and storage facilities across Door County, Manitowoc, and Milwaukee, Wis. Kevin Code, CEO of The Boat House Group, said, “This transaction is another pivotal step […]

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LUND® LAUNCHES PRO-V 2023 MODEL LINE

LUND® LAUNCHES PRO-V 2023 MODEL LINE New York Mills, Minn. – Lund® Boats, a leading manufacturer of aluminum and fiberglass fishing boats, announced today the redesign of its iconic Pro-V series. First launched in 1988, the Pro-V is celebrating its 35th anniversary with this refresh, which includes a consolidation of features previously found in the […]

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Nor-Tech Focused On Outreach In Hurricane Ian Aftermath

<!– In the News: Nor-Tech Focused On Outreach In Hurricane Ian Aftermath –> That Nor-Tech Hi-Performance Boats’ Southwest Florida facilities in Cape Coral and North Fort Myers are still standing is a blessing for founders Trond Schou and Nils Johnson and their more than 200 employees. Both structures are inland of the shoreline impact zone, […]

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Function in Shimano’s Swagy Strong Spinnerbaits

Shimano Swagy Strong Spinnerbaits Dynamic Lure Design Enhances Spinnerbait Durability and Attraction Fishing for largemouth and smallies with spinnerbaits is a time-tested technique that remains effective year-round. No matter the season, water temperature or fishery, Swagy Strong’s seductive vibration and unprecedented durability present a spinnerbait that anglers can cast at virtually any target and fish […]

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Premier Marine opens new manufacturing headquarters

Premier Marine has announced the grand opening of its new corporate offices and manufacturing headquarters in Big Lake, Minn. The new 150,000-sqare-foot facility has the capacity to produce up to 5,000 boats annually with engineering and fabrication capabilities. “Everyone is really excited,” said Premier Marine CEO Matt Homan. “First and foremost, this new facility really […]

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Limestone Boat Company Goes Electric

Limestone Boat Company has successfully completed sea trials of the first fully electric center console produced in the U.S., and plans to shift into production with a target delivery date to dealers of the second quarter of 2023. “The sea trial results met our expectations, confirming that we can be the first to offer a […]

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2022 Movers & Shakers

By Adam Quandt The 12th Annual Boating Industry Movers & Shakers awards recognize outstanding leaders and trailblazers across the recreational boating industry who continually pursue and embrace the challenge of change. This year’s Mover & Shaker of the Year and finalists continue to drive innovation and navigate challenges and changes across our ever-changing industry through […]

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Refocusing on relationships

By Matt Sellhorst Have your sales become more transactional in the past several years? For many dealers that has become the norm with the flood of demand, the trickle of supply and limited time to get boats delivered.  Maybe you’ve had a few more disgruntled clients because of delays in major unit delivery. Maybe you’ve […]

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Gearing up for the 2022 ELEVATE SUMMIT

By Jamie Stafford This November, Orlando will play host to ELEVATE SUMMIT, the premier networking event for the recreational marine industry, hosted by Boating Industry magazine and parent company EPG Brand Acceleration. The conference is hosted over three days, featuring keynote speakers, Q&A panels, and the prestigious Top 100 award celebration.  In anticipation of ELEVATE […]

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2022 Boating Industry Bold Moves

By Jamie Stafford Boating Industry’s Movers & Shakers program brings a wealth of talented nominations to the fore. Though we’ve shone a spotlight on this year’s Mover & Shaker of the Year as well as the finalists, there are still more industry leaders worthy of recognition for 2022. This six leaders have been making Bold […]

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Ever Green Introduces the IR Finesse Jig

Ever Green IR Jig Known for their extraordinary bass-catching abilities, there’s just something special about rubber-skirted jigs. Pitched, flipped, dragged, or hopped, they simply catch fish—no bones about it. Largemouth and smallmouth bass all eat forage that rubber-skirted jigs resemble—like young-of-the-year bluegills, and, of course, crawfish in all stages of development. Enter the Ever Green […]

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California DBW offers over $1 million in grant money

California State Parks’ Division of Boating and Waterways (DBW) is now accepting grant applications from organizations that teach on-the-water boating safety education to the public. A total of $1.6 million in grants is available to local public agencies, nonprofit organizations and colleges/universities operating within California for Aquatic Center Education Program grants. The deadline to apply […]

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Kenect acquires Friendemic

Kenect, a texting solution used by nearly 6,000 businesses throughout North America, announced that it has completed the acquisition of Friendemic, a leading provider of online reputation and digital communication software solutions for automotive and powersports dealerships and manufacturers. This transaction brings together two companies with the shared mission of connecting businesses with their customers. […]

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New director of learning and development joins MarineMax

Mirtha Collin, a mission-driven leader with more than 20 years of experience managing diverse multi-disciplinary teams, joins MarineMax as Director of Learning and Development.  The Director of Learning and Development role is new at MarineMax and will complement the People Strategy function, an important part of the MarineMax mission. Mirtha will have the responsibility of […]

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