How will you handle a slow down in demand?

By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or “Your Style of Boats for Sale.” This can be an outstanding tool for seeing demand trends in the industry and it’s obviously slowing. We knew this would happen, the question is, how will you and […]

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Industry voices: 40+ years of memories, mentors and making waves

  By Wanda Kenton Smith As we celebrate Boating Industry’s Women Making Waves, I can’t help but reflect on my 40-plus-year industry career and the mentors who believed in me and made it all possible. Terry Snow of World Publications gambled on a driven young journalist and launched my career into the marine stratosphere when […]

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Industry voices: Be the one to make change happen

By Roxanne Rockvam First of all, congratulations to this year’s Women Making Waves award winners! As the current Darlene Briggs Marine Woman of the Year, saying I’ve grown up in the boating industry is an understatement.  Our family owns a marina on Lake Minnetonka in Minnesota. The Ship’s Store was in the lower level of […]

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Women at work – and making waves

By David Gee How great is it to celebrate the considerable accomplishments of women in the recreational boating industry in this unique issue?! Of course, Boating Industry, and parent company EPG Brand Acceleration, support and lift up women in the workplace in general, and specifically in the boating industry, the entire year. That happens not […]

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At the Helm: Driving diversity in the marine workplace

By Adam Quandt Prior to World War I, three-fourths of all women employed in manufacturing were making apparel or its materials, food or tobacco products, according to the U.S. Department of Labor. During the war, the number of women in the workforce began to increase, as did their opportunities across occupations. In 1920, 20% of […]

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