Mercury Marine Introduces Industry-First V10 Outboards

Mercury Marine has introduced the industry’s first-ever V10 outboard with the official launch of its 5.7L 350 and 400-hp Verado outboard engines. The new V10 engines are the quietest and smoothest in their class, running 45% quieter than a leading competitor at cruise. The new platform features the outboard industry’s first V10 naturally aspirated powerhead, […]

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Mercury Marine 7.5e electric outboard

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced the Mercury® Avator 7.5e electric outboard at the Consumer Electronics Show® 2023 in Las Vegas. Avator is Mercury’s next step forward in marine innovation and the 7.5e model is the first in a series of electric outboard products to be released in 2023 as […]

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Mercury releases new Avator 7.5e outboard

Mercury Marine has introduced the Mercury Avator 7.5e electric outboard at the Consumer Electronics Show 2023 in Las Vegas, Nev. Avator is the first in a series of electric outboard products to be released in 2023. Mercury also plans to display concepts for its Avator 20e and 35e outboards, which will be in market later […]

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Mercury Racing Breaks Ground on Wisconsin Plant Expansion

Mercury Racing, a division of Brunswick Corporation, has broken ground on its new manufacturing operations plant expansion in Fond du Lac, Wisconsin, to help meet global customer demand for the company’s high-performance marine propulsion systems. The two-phase construction project will add 40,000 square feet of manufacturing operations space to the southwest corner of the facility […]

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Commentary: 105,000 Thanksgiving Blessings

<!– Commentary: Commentary: 105,000 Thanksgiving Blessings –> Call us old school—we did, after all, start our careers when print newspapers and magazines were thriving—but we believe that publishers have a responsibility to the communities they cover and the people who call them home. That means giving back when you can and, at the very least, […]

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Mercury Marine Opens New Distribution Center in Indiana

PHOTO COURTESY OF MERCURY MARINE A new 512,000 square foot facility outside Indianapolis, Indiana, will be home to Mercury Marine’s new parts and accessories distribution center, helping to better connect Mercury’s global customers and improve delivery and service as well as add capacity for scale, stability and reduced logistics cost. “We are excited to officially […]

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Mercury announces v10 outborad

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has introduced the industry’s first V10 outboard with the launch of its 5.7L 350 and 400hp Verado outboard engines. The Verado’s are compatible with the latest Mercury SmartCraft technologies and will be offered with an optional dual-mode 48V/12V alternator to pair with Navico Group’s Fathom e-power […]

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Mercury Marine Unveils V10 Outboards

Mercury Marine introduces the industry’s first V10 outboards — the all-new 350 and 400hp Verado engines FOND DU LAC, Wis. (Nov. 15, 2022) — Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced the industry’s first ever V10 outboard with the official launch of its all-new 5.7L 350 and 400hp Verado® outboard engines. […]

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Mercury Marine Introduces First V10 Outboard

Mercury Marine has introduced the world’s first V10 outboard as part of its Verado line, seen here on a Boston Whaler. Mercury Marine Mercury Marine, a division of Brunswick Corporation, today introduced the industry’s first ever V10 outboard with the official launch of its all-new 5.7L 350 and 400hp Verado® outboard engines. Consistent with the […]

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Mercury Marine Launching V-10 Verado Outboards

<!– New Products: Mercury Marine Launching V-10 Verado Outboards –> During a press event yesterday at its Lake X product development and testing facility, Mercury Marine introduced the first-ever V-10 outboard engines in the form of 350- and 400-hp Verado models. According to a press release from the Fond du Lac, Wis., company, the SmartCraft […]

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BREAKING: Mercury’s New V10

Editor-at-Large Charlie Levine reports from Lake X on Mercury’s new line of modern, light-weight V10 outboards. Learn more here and stay tuned for more reporting from his on-the-water testing. Quiet. Smooth. High performance. Those were just some of the buzz words used to describe Mercury’s industry-first V10 outboards, the new 5.7L 350- and 400-hp Verados. […]

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Government data reports outdoor recreation industry generates record numbers

The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) has released economic data for 2021 showing the outdoor recreation industry’s impact on the U.S. economy. Outdoor recreation generates $862 billion in economic output and 4.5 million jobs. This is the fifth consecutive year that BEA has released government data on this industry sector. Key highlights from […]

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Mercury Marine Opens Global Distribution Center In Indiana

<!– In the News: Mercury Marine Opens Global Distribution Center In Indiana –> Located just outside Indianapolis in Brownsburg, Ind., Mercury Marine’s new global distribution center opened late this week. According to a press release from the Fond du Lac, Wis.-headquartered marine engine and accessories company, the current Fond du Lac distribution center will be […]

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Mercury Marine opens global distribution center

Mercury Marine recently opened its new, purpose-built distribution center to support its parts and accessories business. The new 512,000-square-foot facility is strategically located near Indianapolis, Indiana, a major thoroughfare connecting Mercury’s global customers that will improve delivery and service and will add much needed capacity for scale, stability, and reduced logistics costs.  Mercury’s current distribution […]

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Mercury Racing Expanding Production And Propeller Facilities

In a move that points to a bright future for Mercury Racing on the cusp of its 50th anniversary, the Fond du Lac, Wis., high-performance marine engine and accessories company broke ground today on a 40,000-square-foot manufacturing-space expansion and an 8,000-square-foot addition to existing propeller shop. The two-phase expansion, which will bring Mercury Racing’s facility […]

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A new era of power

By Adam Quandt Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much. However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset. With an emphasis on creating more environmentally-friendly products to meet […]

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Mercury Marine partners with Alliant Energy to build solar array

Mercury Marine announced a partnership with Alliant Energy to build a 5-megawatt, 32-acre solar array in eastern Fond du Lac County to advance the company’s sustainability initiatives and the region’s growing commitment to renewable energy. The Ledgeview Solar Project, pending review and approval by the Public Service Commission of Wisconsin in the coming months, is the […]

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