Prepare for Launch

Boating is a great way to enjoy our Southwest Florida waters. Whether you enjoy fishing, water skiing, or cruising, getting out on a boat can be a fun and relaxing experience. However, with the increasing popularity of boating, boat ramps are getting busier and more crowded than ever before. Launching a boat can be intimidating, […]

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King Mackerel on a Fly

With the sun beating down and penetrating the water into depths that would otherwise be dark as night, anglers along the Atlantic seaboard cast heavy flies attached to heavier rods. With flies the size of fish, alpine fishermen celebrate catching as they probe deep structures hoping for a strike from one of the most sought-after […]

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Spring has Sprung, and So Has the SWFL Fishing

Springtime saltwater fishing in Southwest Florida is exciting and offers opportunities for anglers of all skill levels. With the arrival of warmer weather and longer days, the fish are becoming more active, making it the perfect time to hit the water and wet a line with friends and family alike. One of the most popular […]

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Spanish Mackerel on a Fly

Pick up any fishing magazine, and you will find pictures of great fish landed by the few and the lucky. However, another fish is accessible to anyone and everyone. They are caught from shore as frequently as those fortunate to find themselves on a boat. That fish is the Spanish mackerel. The mackerel are well […]

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Pompano on a Fly

Spring air around the beach is cold. The water isn’t much better. However, every year anglers brave the elements as they step into the surf and begin casting to the shallow flats hoping for a bite. The fish they pursue has a cult following. You won’t see it mounted on the walls of local restaurants […]

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Garmin expands its Relief Shading coverage by 120%

OLATHE, Kan./April 13, 2023/PR Newswire — Garmin (NYSE: GRMN), the world’s most innovative and recognized marine electronics manufacturer, today announced expanded and enhanced high- resolution relief shading coverage to its Garmin Navionics Vision+™ premium marine cartography. Garmin Navionics Vision+ premium marine mapping<br >Now available with 120 more relief shading coverage to deliver intricate<br >and clear […]

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Guns And Masculinity: Separating Fact From Fiction

Guns And Masculinity Separating Fact From Fiction The relationship between guns and masculinity is an enduring one, often intertwined and conflated in popular culture and media. It’s a discussion that spans across a wide range of issues, from gun ownership and regulation to non-legal firearms and the perception of masculinity itself.  In this blog post, […]

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So You’ve Bought a New Boat; Now What?

Congratulations if you’re among the many southwest Floridians who’ve recently purchased a new boat. Owning a boat can be an exciting and rewarding experience, but ensuring you’re prepared before the maiden voyage is vital. Following is a list of items to check off after your purchase: First, register your boat: Florida Statutes designates that FLHSMV […]

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Mercury Racing Offering Three Scholarship Programs In 2023

Knowing that no one is born with the technical skills for a career in the high-performance marine industry, the decision-makers at Mercury Racing launched the Fond du Lac Wis., company’s  “Excellence in Trade” scholarship program five years ago and added its “Impact Institute” scholarship program three years later. New for 2023 is the company’s “Great […]

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Join Me at the American Boating Congress

By Bill Yeargin If you lead an organization and care about the boating industry, you need to join me May 8-10 in Washington D.C. at the American Boating Congress (ABC). It may be the single best way you can help our industry and your business. ABC is a unique opportunity to meet with congressional leaders, […]

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Barred Surf Perch on a Fly

The waves of the Pacific are cold, furious, and, at times, outright intimidating. The farther north you travel and the closer winter comes, the more this becomes true. While many would look at the churned-up, froth-laden surf as a barren wasteland that would be difficult to fish, they couldn’t be more wrong. It is one […]

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Corbina on a Fly

When you think about southern California, there are many things that come to mind. Deserts, tacos, and sprawling urban landscapes jump to the front. However, one opportunity has flown under the radar of many adventurous fishermen who may find themselves in the warm sunshine of SoCal. The corbina. Corbina are a favorite local fish for […]

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2023 BONITA BOAT SHOW REPORT

This is the time of year that all boaters and fishermen have the opportunity to see everything ‘under one roof’! This annual show gets bigger and better every year with vendors that represent virtually every product available to support our SW Floridian ‘lifestyle’. Furniture, fixtures, fishing equipment, marine cleaning products and marine electronics, boat insurance […]

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