Boating – A big industry with a big impact

By Bill Yeargin Boating is important not only to those of us who enjoy being on the water but also to those who depend on it for their livelihood. Boating has a huge economic impact, a 230-billion-dollar annual impact. The boating industry includes 36,000 businesses – most of them small and family-operated – providing 813,000 […]

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Join Me at the American Boating Congress

By Bill Yeargin If you lead an organization and care about the boating industry, you need to join me May 8-10 in Washington D.C. at the American Boating Congress (ABC). It may be the single best way you can help our industry and your business. ABC is a unique opportunity to meet with congressional leaders, […]

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How to make your brand irresistible

By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be.  There’s a guy over there I’d really like to start on fire. Too far away to use a match. If he sees me approaching he may not ignite while he’s running away. So it’s best to be […]

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Getting the win with financing

By Jeff Backus So you’re working with a customer, and they have decided on the perfect boat. They are ready to buy, you submit to the banks, and boom: decline, decline, decline. Dead deal and everyone goes home unhappy. So what happened? Let’s talk about everything you can do to get more deals bought and […]

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